Online Marketing Glossary: Algorithm
Algorithm:
- A set of mathematical equations or rules that a search engine uses to rank the content contained within its index in response to a particular search query.
The algorithm is what powers search engines, and also provides websites with page ranks, Alexa rankings, Technorati authority, etc. The algorithm often takes into account inbound links, outbound links, where the inbounds are coming from, where the outbounds are going to, number, quality, etc.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Pay Per Sale
Pay Per Sale (PPS):
- A program where an affiliate receives a commission for each sale of a product or service that they refer to a merchant’s website. Pay-per-sale programs usually offer the highest commissions and the lowest conversion ration.
This is the most common model of affiliate program. The merchant puts the pressure of generating a sale on the affiliate, but in exchange will give that person a higher commission since it’s a guaranteed sale. Generally commissions I’ve seen range from 5% to 20%, with some exceptions of course. This model of program is the most beneficial for most merchants since they are paying exclusively for the most beneficial form of performance – the sale, which makes them the most money of course in any of the pay-per models.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Crawler
Crawler (also Spider, Robot or Bot):
- Component of a search engine that gathers listings by automatically trolling the Web and following links to webpages. It makes copies of the webpages found and stores them in the search engine’s index.
The faster the crawlers work, the faster the pages are indexed and show up in search engine results pages.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Pay Per Lead
Pay Per Lead (PPL):
- A program where an affiliate receives a commission for each lead that they generate for a merchant website such as completed surveys, contest or sweepstakes entries. Pay per lead generally offers midrange commissions and midrange-to-high conversion ratios.
Merchants typically use this model when they want to follow up with leads to complete the sale themselves. They take the pressure of conversions off of the affiliate and take it on themselves, usually with follow up via email campaigns or salespeople.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Pay Per Impression
Pay Per Impression (PPI):
- An advertising pricing model in which advertisers pay based on how many users were served their ads.
This isn’t used as often since there can be third party interference in counting impressions. I’ve been told that search engine crawlers can interfere with the impressions, although I’m honestly not sure how accurate that is.
If you know a program that uses PPI, share!
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Viral Marketing
Viral Marketing:
- The rapid adoption of a product or passing on of an offer to friends and family through word-of-mouth (or word-of-email) networks. Any advertising that propagates itself the way viruses do.
Viral is growing, no pun intended. Traditionally this has been referred to as word-of-mouth, however with the advent of our dear interwebs here, viral can mean the spread through video, email, social networks, blogs, etc.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
