Cribbed Content for June 27th
Surprisingly enough, this week is flying by for me. It seems like a slow summer week, but at the same time I’ve been awfully busy with some new projects at work and some thoughts circling in my head about a new website I may tackle soon. The idea is all there, but I have to flesh it out and, really, decide if I have time to do it! Here are your links for this week – the word around the campfire in online business.
- Once again, the affiliate marketing industry attacked as douchebags. And by people who call themselves professionals, no less. Shawn Collins did all the lashing out necessary in his blog Consultants Can Fix Affiliate Marketing.
- Congratulations to Lisa Picarille & Revenue Magazine for winning the Performance Marketing’s Most Vocal Advocate Golden Link award at this week’s Linkshare Symposium. It was worth is for her to be able to say “Sorry, Jangro”. If you don’t get the reference, go to www.SorryJangro.com
- Just yesterday on the heels of Google partnering with Yahoo and more talk of a potential Microsoft bid on the company, Yahoo officially announced their reorganization plans. In laymens terms, they’re taking some time to get their shit together 🙂
- More confusion is being perpetrated about the PMA by Shoemoney. Try doing some research next time before declaring something is a scam with shady intentions. Affiliate Classroom is NOT running it, they’re just providing a website and vehicle for it. Other companies are providing resources as well.
Online Marketing Glossary: Commission Rate
Commission Rate:
- The rate of income an affiliate receives for generating a sale, lead, or click throughs to a merchant’s website.
Most commission rates, by and large, are percentage based when using the CPS model. Most click through programs or lead gen programs, however, use a flat fee to pay out on leads and clicks.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Tracking Method
Tracking Method:
- The way a program tracks referred sales, leads, or clicks. The most common is by unique Web address for each affiliate or by embedding an affiliate ID number into the link that is processed by the merchant’s software.
This link is the lifeblood of affiliates. Some smaller networks base the tracking ID within the link on the user name of the affiliate. Larger networks with a greater number of affiliates use a unique user ID or website ID number to track links.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Merchant Account
Merchant Account:
- An account with a payment processor for settlement of credit card transactions. Any merchant that takes credit card orders must establish a merchant account.
Most e-commerce websites have logos of the payment processing companies they use that verify the security of using your credit card. The top companies that are used by most websites are VeriSign and Authorize.net.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Cafepress Shows No Mercy to NY Affiliates
Yet another merchant has washed their hands of NY based affiliates. I just received an e-mail from Cafepress:
As you may know, the State of New York recently enacted new legislation that addresses tax registration, collection and remittance, which challenges the CafePress affiliate business model.
Due to mounting uncertainly over these new laws we will no longer be able to support affiliates residing in the State of New York, effective July 1, 2008.
While CafePress has no tax nexus in any states other than California, Nevada and Kentucky we feel it wise to discontinue our affiliate business in New York State at this time.
Regrettably, our hand was forced into making this difficult business decision, and we openly acknowledge the loss of income this means for our New York affiliate partners. Should circumstances around this law change we will eagerly reconsider this decision.
Effective July 1, 2008 CafePress affiliate agreements with all New York residents will be terminated.
Please let me know if you have any questions.
Of course I’m not affected, but in an effort to stand tall with my NY brothers and sisters, I’m seriously considering not promoting this program anymore. Truth be told, I’ve never shown any sales with it as it’s just on some secondary web properties, and I do love their services. I haven’t reached a personal decision yet. So this makes me sad that they’ve gone this route. Alas, poor Cafepress, I knew them well.
Read MoreWin a free pass to Affiliate Classroom Live!
The kind folks at Affiliate Classroom Live have given me a free ticket for the event August 9th at which I’ll be hosting a round table discussion on digital networking for affiliate managers. I can give it to whomever I choose, so I’m making it arbitrary and holding a contest.
The ticket is a whopping $300 value and gets you access to the entire morning’s worth of discussions and presentations geared towards affiliate managers. It’s a great event to attend! I went last February to their full day session and it was so worth it! I’m certain this event will be even better with the amount of interaction each participant will be able to get with the speakers.
All you to have to do to enter is email your name and address to Contests@TrishaLyn.com. The winner will be picked at random from all entries on July 7th! That’s two weeks from today so shoot those emails off now for your chance to win!
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