Affiliate Marketing Fanatics 43: Interviewing Marty Fahncke, Jim Kukral, & Barbara Rozgonyi
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Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
We’re continuing our series of interviews with some speakers at Affiliate Summit West 2011, being held at the Wynn in Las Vegas, NV this January. Today we have a full house, chatting with Marty Fahncke, Jim Kukral, & Barbara Rozgonyi about their panel “Leverage Your Personal Brand for Affiliate Success”. We get a little background about Marty & Barbara, and dive right into their branding secrets! In in this episode we discuss:
- Their 4th panelist, Geno Prussakov of AM Navigator LLC, who couldn’t make it to our chat.
- Jim’s still going to MC the show and will be sharing some tips from his book Attention! This Book Will Make You Money
- Barbara’s also been included in a book called Success Secrets of Social Media Marketing Superstars
, where she wrote the chapter on LinkedIn.
- Find Marty, as always, at Fawnkey.com.
- Attend their panel during Affiliate Summit on Monday at 2pm.
Want to catch up with us & ask questions for the next show? Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! You can also ask Trisha questions through FormSpring.me. Or leave us a comment!
Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics.
Read MoreAffiliate Marketing Fanatics 42: Interviewing Dave Taylor
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Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
We’re continuing our series of interviews with some speakers at Affiliate Summit West 2011, being held at the Wynn in Las Vegas, NV this January. This time, we talk to Dave Taylor about his origins in, heck, the creation of the interwebs & his closing keynote, “Listen To This! Achieving Work/Life Balance”. It’s a fantastic episode to be our 42nd, as Dave knows the answers to EVERYTHING! In in this episode we discuss:
- Mike’s new kitten & Trisha’s new dog.
- Dave’s impressive origins in working on the internet.
- A lengthy reference to The Hitchhiker’s Guide to the Galaxy by Douglas Adams
.
- Did you know Dave Taylor has been published more than 1000 times?!
- A brief reference to The 4-Hour Workweek by Tim Ferriss
.
- Find Dave’s website at AskDaveTaylor.com!
Want to catch up with us & ask questions for the next show? Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! You can also ask Trisha questions through FormSpring.me. Or leave us a comment!
Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics.
Read MoreAffiliate Marketing Fanatics 41: Interviewing Greg Rollett & Murray Newlands
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Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
Interviewing people is fun! Affiliate Summit West 2011 is fast approaching, so we’re beginning to talk to the speakers about their panels to give you a taste of why they’re qualified to talk about this stuff and what their panels will be about (without them giving away all their secrets, of course)! Today we’re talking to Greg Rollett, CMO of Cognitiv and Murray Newlands, Founder of Influence People, about their session “Dominating Your Niche With Blogger Outreach”. In this episode we discuss:
- The panelists that will be joining them: John Chow (CEO of TTZ Media, Inc.), Eric Schechter (Social Media Manager of Carnival Cruise Lines), and Jonathan Volk (CEO of Surge Marketing, Inc.)
- How Greg & Murray got started in internet marketing and affiliate marketing, respectively. Interesting stories for sure!
- A gen-y blogger circle genyrockstars.com.
- Murray’s whitepaper on blogger outreach, which can be downloaded at Blogging Outreach Book.
Want to catch up with us & ask questions for the next show? Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! You can also ask Trisha questions through FormSpring.me. Or leave us a comment!
Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics.
Read MoreAffiliate Marketing Fanatics 40: Interviewing Susan Bratton #BWE10
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Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
We’re continuing our series of interviews, this time talking to one of the keynote speakers at Blog World Expo, coming up in a couple of weeks in Las Vegas at Mandalay Bay. Today we talk to Susan Bratton about her origins in podcasting & her panel interview “The Future of Web Video”. Susan shares with us some great information and was truly a delight to speak to . In in this episode we discuss:
- The shows on Susan’s podcasting network, Personal Life Media.
- Susan’s info products that she’s started to sell at members.personallifemedia.com.
- Susan sells her info products via RevShareNow.com affiliate marketing.
Want to catch up with us & ask questions for the next show? Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! You can also ask Trisha questions through FormSpring.me. Or leave us a comment!
Read MoreAffiliate Marketing Fanatics 39: Interviewing Karen Garcia & Wade Tonkin #BWE10 #ASW11
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Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
We’re continuing our series of interviews, this time talking to folks involved with Blog World Expo, coming up in a couple of weeks in Las Vegas at Mandalay Bay. Today we talk to Karen Garcia & Wade Tonkin, co-founders at GTO Management and managers of the Blog World Expo affiliate program. We chat casually about what they’re looking forward to about Blog World Expo, and a bit about our proposed panels at Affiliate Summit West 2011 in January. In in this episode we discuss:
- Register for Blog World Expo now! Book your flight & hotel too!
- Vote for Mike & Wade’s Panel Affiliate Improv!
- Vote for Karen & Trisha’s Panel Behind the Curtain of Affiliate Management
- It’s not too late to join & promote the Blog World Expo affiliate program on ShareASale!
- Visit the GTO Management booth at Blog World Expo!
Want to catch up with us & ask questions for the next show? Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! You can also ask Trisha questions through FormSpring.me. Or leave us a comment!
Read MoreCJU Course: Feed Me: Why a Product Catalog is Just the Beginning
A product catalog feed for the affiliate channel is critical to the financial success of any advertiser’s program, but that’s really just the beginning. We’ll show you why a product feed is important and what a good, optimized feed should look like. Now for the best part: you’ll learn how to take that feed and expand its use across a variety of other channels. This session took place September 22, 2010. The panel consisted of:
- Ashley Parducci, Product Manager, Commission Junction
- Jim Harriman, Technical Lead, Commission Junction
Bullet Point Review!
- 40% of CJ advertisers submit feeds. Out of the 40%, half update the feed daily. 33% have not updated in at least a month, 17% haven’t updated this year. So only 20% submitting feeds on a regular basis.
- What is a product data feed?
- Name
- Price
- Product page URL
- Image URL
- Description
- Category
- And more…
- The CJ feeds can also help you push your feed to comparison shopping engines (CSEs)
- Why?
- Distribution
- Performance
- Publisher Business
- Feeds reduce click-to-purchase and increase conversion. Also increase online exposure with distribution to CSEs (with CJ management help if needed).
- Advertisers generally see a 20% – 25% lift in transactions with an optimized data feed.
- Better to have too much data than too little.
- A good feed has high resolution images, lots of good technical specs in the description, accurate SKUs, and is well written.
- Build a feed!
- Get involved.
- It’ll require your technical teams or a 3rd party.
- A solid feed is worth the time and money.
- CJ advertisers who were live before 2010, but just added their feeds this year:
- 20% performed well.
- 20% had zero products.
- 10% had dummy SKUs.
- 80% didn’t upload changes daily – of that, 45% hadn’t sent any updates in the last month, and 35% hadn’t updated since May 2010.
- Product feeds are tools. Poorly designed tools don’t get the job done and don’t get adopted by publishers.
- Feed optimization:
- Names & descriptions.
- Utilize the fields.
- Make sure you have proper categorization.
- High resolution images.
- Submit fresh feeds.
- Have thorough pricing information (tax charged, sale price, shipping costs, retail price)
- Use tools available (analyze product/sale performance).
- Customer reviews.
- Even if there are no updates, send updates to get distribution to publishers.
Points brought up during the Q&A
Explain high resolution images: An image large enough for publishers to manipulate.- A content feed requires slight tweaks to what data you put in what fields.
Conclusion
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