Google and Creator of ‘Family Guy’ Strike a Deal
The innovative part involves the distribution plan. Google will syndicate the program using its AdSense advertising system to thousands of Web sites that are predetermined to be gathering spots for the Family Guy target audience, typically young men. Instead of placing a static ad on a Web page, Google will place a “Cavalcade” video clip.
This is definitely a step in the right direction for internet video and monetizing it. Google has already admitted that they don’t know how to monetize YouTube, so this is a fresh look. And just yesterday they re-branded their recent acquisition DoubleClick Performics as the Google Affiliate Network, so this is definitely exciting news.
As it turns out, it won’t actually BE Family Guy (sad for me) but a new show called “Seth MacFarlane’s Cavalcade of Cartoon Comedy”.
read more | digg story
Read MoreWardrobe Sponsorship Deadline July 15th
I’ve decided in order to give me enough time to have the t-shirt and buttons printed, the deadline to sponsor my wardrobe for Affiliate Summit East 2008 will be July 15th.
Remember it’s just $15 for a 5″x2″ logo on the back of my shirt and $5 for a 2.5″ round button on my bag. If you’re interested, please contact me at blog@trishalyn.com with “Affiliate Summit Sponsorship” in the subject line.
Read MoreOnline Marketing Glossary: Email Marketing
Email Marketing:
- The promotion of products or services via electronic mail.
There are many services that can assist small businesses to send targeted emails to their customers at an affordable rate. I have the most experience with Vertical Response, which is really easy to send both custom emails and emails using their templates.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Escalating Commission
Escalating Commission (also see Sliding Scale):
- A compensation system based on an increase in the money paid to an affiliate. It is a percentage commission that increases based on the achievement of certain targets, such as specific number of copies sold.
This is a particularly attractive system for full time affiliates with greater resources to put into their marketing campaigns. They a paid a higher rate for their increased efforts above & beyond that of what a part time affiliate can achieve.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Loyalty Affiliates
Loyalty Affiliates:
- Affiliates who offer incentives to their members with cash back or other benefits and rewards to shop through their website. Often they own cash back shopping websites.
Some popular and well known examples of loyalty affiliate sites are Upromise.com and Ebates. These sites give the user points for rewards as well as cash back, encouraging them to shop through their affiliate links. Many sites are able to finance the rewards for users based directly from the commissions they receive on the sales and leads.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Cribbed Content for June 27th
Surprisingly enough, this week is flying by for me. It seems like a slow summer week, but at the same time I’ve been awfully busy with some new projects at work and some thoughts circling in my head about a new website I may tackle soon. The idea is all there, but I have to flesh it out and, really, decide if I have time to do it! Here are your links for this week – the word around the campfire in online business.
- Once again, the affiliate marketing industry attacked as douchebags. And by people who call themselves professionals, no less. Shawn Collins did all the lashing out necessary in his blog Consultants Can Fix Affiliate Marketing.
- Congratulations to Lisa Picarille & Revenue Magazine for winning the Performance Marketing’s Most Vocal Advocate Golden Link award at this week’s Linkshare Symposium. It was worth is for her to be able to say “Sorry, Jangro”. If you don’t get the reference, go to www.SorryJangro.com
- Just yesterday on the heels of Google partnering with Yahoo and more talk of a potential Microsoft bid on the company, Yahoo officially announced their reorganization plans. In laymens terms, they’re taking some time to get their shit together 🙂
- More confusion is being perpetrated about the PMA by Shoemoney. Try doing some research next time before declaring something is a scam with shady intentions. Affiliate Classroom is NOT running it, they’re just providing a website and vehicle for it. Other companies are providing resources as well.
