Online Marketing Glossary: AdSense
AdSense:
- An advertising program run by Google enabling website owners to display text and image advertisements. Revenue is generated on a pay-per-click basis. Google uses its search technology to serve ads based on website content and users’ geographical location.
AdSense is held as the golden standard of search marketing, above rival search engines Yahoo! and MSN. There are several gurus out there Joel Comm who write books on how to use AdSense with the highest effectiveness to generate revenue. I won a copy of his latest eBook AdSense Secrets 6 from blogger & super affiliate Zac Johnson, but I have yet to read it. Which is probably why my all-time AdSense earnings (ok all time is only the last couple of months) are sitting at a jealousy-inducing $6.56!
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Google and Creator of ‘Family Guy’ Strike a Deal
The innovative part involves the distribution plan. Google will syndicate the program using its AdSense advertising system to thousands of Web sites that are predetermined to be gathering spots for the Family Guy target audience, typically young men. Instead of placing a static ad on a Web page, Google will place a “Cavalcade” video clip.
This is definitely a step in the right direction for internet video and monetizing it. Google has already admitted that they don’t know how to monetize YouTube, so this is a fresh look. And just yesterday they re-branded their recent acquisition DoubleClick Performics as the Google Affiliate Network, so this is definitely exciting news.
As it turns out, it won’t actually BE Family Guy (sad for me) but a new show called “Seth MacFarlane’s Cavalcade of Cartoon Comedy”.
read more | digg story
Read MoreWardrobe Sponsorship Deadline July 15th
I’ve decided in order to give me enough time to have the t-shirt and buttons printed, the deadline to sponsor my wardrobe for Affiliate Summit East 2008 will be July 15th.
Remember it’s just $15 for a 5″x2″ logo on the back of my shirt and $5 for a 2.5″ round button on my bag. If you’re interested, please contact me at blog@trishalyn.com with “Affiliate Summit Sponsorship” in the subject line.
Read MoreOnline Marketing Glossary: Email Marketing
Email Marketing:
- The promotion of products or services via electronic mail.
There are many services that can assist small businesses to send targeted emails to their customers at an affordable rate. I have the most experience with Vertical Response, which is really easy to send both custom emails and emails using their templates.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Escalating Commission
Escalating Commission (also see Sliding Scale):
- A compensation system based on an increase in the money paid to an affiliate. It is a percentage commission that increases based on the achievement of certain targets, such as specific number of copies sold.
This is a particularly attractive system for full time affiliates with greater resources to put into their marketing campaigns. They a paid a higher rate for their increased efforts above & beyond that of what a part time affiliate can achieve.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Loyalty Affiliates
Loyalty Affiliates:
- Affiliates who offer incentives to their members with cash back or other benefits and rewards to shop through their website. Often they own cash back shopping websites.
Some popular and well known examples of loyalty affiliate sites are Upromise.com and Ebates. These sites give the user points for rewards as well as cash back, encouraging them to shop through their affiliate links. Many sites are able to finance the rewards for users based directly from the commissions they receive on the sales and leads.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
