Viral Marketing at it’s Finest
ALL FREAKIN’ DAY I’ve seen the likes of Gary Vaynerchuk, Ze Frank, and others go back and forth on Twitter about joining the Very Green Team and wondered if they’d lost their natural minds. It looks like there’s a color war going on… just something to pass the time. Gary explains why he’s so passionate about the color green on his website. This is a great example at viral marketing at it’s finest. Sam Harrelson also posted about the phenomenon at CostPerNews. So take a page from the Garyvee book and do something viral!
EDIT: OK, Ze was kind enough to explain what the heck is going on with these color wars in his blog.
Read MoreLink Glossary: PageRank
Page Rank:
- A method developed and patented by Stanford University and Larry Page (co-founder of Google) to rank search engine results. PageRank gives a unique ranking to every page on the internet. The ranking is based on the number and quality of inbound links pointing to a page.
Part of my goal here is to share what I’m learning while stumbling through my career with others, hence a new glossary series on link related terms. This is a brief explanation of PageRank, but Google offers more thorough information here.
PageRank tip… usually a website has to have a PageRank of at least 4 to be relevant to SEO results.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Analytics Glossary: Scenario Analysis
Scenario Analysis:
- A report showing the amount of activity at each step of a defined scenario, plus conversion rates for each transition from step to step as well as for the whole process. Examples of scenarios are check-out, registration, or application sequences.
Very much like conversion funnel, you should check all the processes on your website on a regular basis to update them and improve the user interface. The easiest way to get behind competitors in your industry is to fall behind in technology and ease of experience.
Well, that concludes my analytics glossary series. I hope you’ve learned as much as I have! If you have suggestions for any other glossary series you’d like to see, shoot me an email at Blog@TrishaLyn.com
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Glossary Definition From Website Magazine, February 2008.
Mecha Googlezilla – AdManager Launched
Google is quick on the draw – it was only days ago that the deal for Google to buy DoubleClick was finalized and today Google’s Inside AdSense blog let the cat out of the bag.
They say it best, so straight from the horse’s mouth:
Ad Manager currently addresses the ad management and serving needs of publishers with smaller sales teams and effectively complements the DoubleClick Revenue Center, which is focused on publishers with large sales teams. We’re excited to add DART for Publishers to our suite of products,and we’re committed to the continued development and enhancement of DoubleClick’s offerings.
So basically all of the internet marketing industry’s speculation earlier this week about what this means has been swiftly answered. Sort of.
It’s still not clear the fate of affiliate network Performics, a DoubleClick company, and whether they’ll stick around or if it’ll be eventually swallowed. Personally I think it would be silly for them to absorb Performics. Instead they should pretty much do what DoubleClick did when they initially bought Peformics – just append the name.
Coming to an internet near you – Google Performics?
Read MoreAnalytics Glossary: Benchmark
Benchmark:
- A standard by which something can be measured or judged. Assigning value to Key Performance Indicators (KPI) ensures your organization is measuring performance against similar goals.
Be sure you’re not setting benchmarked goals for your analytics or company that are impossible to obtain!
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Glossary Definition From Website Magazine, February 2008.
NoFollow vs. DoFollow
First, the definition, courtesy of Dot Traffic Glossary:
Nofollow
A website can direct a search engine spider not to follow a link that appears on it. The idea being that the target website’s ranking will not influence the website indexed. Nofollow attribute values are most often used on sites with user generated content, like user comments and blogs.
Dofollow is basically the opposite of this. Many bloggers refer to this as link love. By allowing the search engine spiders to follow those links, you’re increasing their page rank status and allowing their ranks to influence your rank. Which is not what you want if you’re looking to increase your page rank, necessarily.
There’s a debate raging amongst bloggers and it seems like most smaller blogs are going the Dofollow route. By spreading the link love you’re helping out your fellow bloggers, who are more inclined to reciprocate. Blogroll’s are a prime opportunity for this. The larger bloggers don’t seem to be weighing in on the issue (at least not from what I’ve seen) so perhaps for a blogger with a larger audience they couldn’t care one way or the other.
Since this is a bit outside my expertise, I’ll admit, I posed the question to my 59 Twitterati followers for their opinions:
Shawn Collins of Affiliate Tip: “Event with nofollow in my blog comments, the comment monkeys constantly attack with their spam.”
Scott Jangro of MechMedia: “I’ve been fighting so hard with the spammers recently, I’m starting to question my own long-time use of dofollow.” He also added “I agree with Sam on the size of the blog though. Mine was until the past few days a PR6 which has me on every must-spam list.”
Sam Harrelson of ReveNews & Affiliate Fortune Cookies: “I’m all in favor of spreading the love, but there are SO many gamers out there that it makes DoFollow really unsustainable.” He followed up to say “Would just add that if it’s a small blog, you might make dofollow work. As it grows, it’s just too hard.”
Of course, these opinions totally fall in line with that I’ve observed in looking around. The little guys are all for dofollow to get the word out, but once you cross that line you become a “comment monkey” target. Scott Jangro wrote a really reflective post about it back in February called Attack of the Comment Monkeys (don’t know how I missed it from the RSS feed…).
I think one thing all bloggers and internet marketers in general can agree
on is that Spam is a problem. Not only is it definitely annoying, but it also pollutes the well (as Jason Calacanis pointed out in his keynote at Affiliate Summit West last month). It makes a lot of legitimate internet marketing look bad, and it’s a fine line before someone misunderstands persistent follow up and due diligence for the dreaded SPAM label.
Where do I stand? Long time readers of this blog will note that I use links a lot in my posts. Basically I do this for two reasons: 1. I like to give readers an easy reference of what or who I’m talking about. 2. It’s just nice karma. This blog is hosted by Blogger, and according to their Help Center they automatically add the nofollow tag to the templates. Which is probably why I have a page rank of 0.
So I’m going to edit my template as an experiment. For anyone else curious on how to do this for blogger, there’s a great tutorial online here. Let’s see what happens, shall we?
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