Viral Marketing at it’s Finest

Posted on Mar 19, 2008 in Marketing | 2 comments

ALL FREAKIN’ DAY I’ve seen the likes of Gary Vaynerchuk, Ze Frank, and others go back and forth on Twitter about joining the Very Green Team and wondered if they’d lost their natural minds. It looks like there’s a color war going on… just something to pass the time. Gary explains why he’s so passionate about the color green on his website. This is a great example at viral marketing at it’s finest. Sam Harrelson also posted about the phenomenon at CostPerNews. So take a page from the Garyvee book and do something viral!

EDIT: OK, Ze was kind enough to explain what the heck is going on with these color wars in his blog.

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Link Glossary: PageRank

Posted on Mar 19, 2008 in Affiliate Marketing |

Page Rank:

  • A method developed and patented by Stanford University and Larry Page (co-founder of Google) to rank search engine results. PageRank gives a unique ranking to every page on the internet. The ranking is based on the number and quality of inbound links pointing to a page.

Part of my goal here is to share what I’m learning while stumbling through my career with others, hence a new glossary series on link related terms. This is a brief explanation of PageRank, but Google offers more thorough information here.

PageRank tip… usually a website has to have a PageRank of at least 4 to be relevant to SEO results.

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Glossary Definition From
The Definitive Guide to Link Buying by Patrick Gavin

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Analytics Glossary: Scenario Analysis

Posted on Mar 18, 2008 in Affiliate Marketing |

Scenario Analysis:

  • A report showing the amount of activity at each step of a defined scenario, plus conversion rates for each transition from step to step as well as for the whole process. Examples of scenarios are check-out, registration, or application sequences.

Very much like conversion funnel, you should check all the processes on your website on a regular basis to update them and improve the user interface. The easiest way to get behind competitors in your industry is to fall behind in technology and ease of experience.

Well, that concludes my analytics glossary series. I hope you’ve learned as much as I have! If you have suggestions for any other glossary series you’d like to see, shoot me an email at Blog@TrishaLyn.com

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Glossary Definition From
Website Magazine, February 2008.

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Quote of the Day

Posted on Mar 17, 2008 in Quote of the Day |

If Thomas Edison invented the electric light today, it would be reported on the evening news that the candle making industry was threatened. Ralph Nader would announce a lawsuit on behalf of all the poor people who might get electrocuted. And the candle workers’ union would have at least two Senators introduce a bill to lock electricity on behalf of their industry.

-Newt Gingrich

Politics are getting me down…can’t it be time to vote and get it over with already?

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Quote of the Day

Posted on Mar 16, 2008 in Quote of the Day | 3 comments

If at first you don’t succeed, well, so much for skydiving.

-Victor O’Reilly

Enjoy the last tidbits of your weekend!

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Quote of the Day

Posted on Mar 15, 2008 in Quote of the Day |

The problems of the world cannot possibly be solved by skeptics or cynics whose horizons are limited by the obvious realities. We need more men who can dream of things that never were.

-President John F. Kennedy

What are you dreaming of?

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