Google Buys DoubleClick – Googlezilla Attacks!
It’s official! Google has closed the deal and purchased online marketing agency DoubleClick, who also run affiliate network DoubleClick Performics. There are already graphics up on the DoubleClick and Performics homepages announcing the merger. According to Performics it’s business as usual and the two companies will work independently for now.
There’s no word yet on how this merger will affect Google’s amazingly successful AdWords or the ever growing Performics, both tools of the successful affiliate. It’s easy to speculate that eventually both will be rolled into one mega-monster network offering PPC, CPA, and CPC opportunities for affiliates. Truth is that we just don’t know. While that seems it would be the obvious long term goal, Google is known for innovation and could completely knock our socks off with something else in store. Only time will tell!
More blogs on the Google acquisition of DoubleClick:
- Shawn Collins at Affiliate Tip
- Heather Paulson at ReveNews
- Om Malik at Gigaom
- Andy Beal at Marketing Pilgrim
Analytics Glossary: Psychographics
Psychographics:
- Data used to build customer segments based on attitudes, values, beliefs and opinions as opposed to factual characteristics such as age and gender.
Many lead generation tools and services lump psychographics in with all of their demographics. Keep a keen eye out to watch for this both in separate categories and lumped in. It’s a valuable asset to have when deciding who to market very targeted products to. Avoid the egg on your face that could occur if you try to sell heavy metal music to conservative church-goers!
____
Glossary Definition From Website Magazine, February 2008.
Quote of the Day
The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires.
-William Arthur Ward
Who have you inspired today?
Read MoreQuote of the Day
Have a heart that never hardens, and a temper that never tires, and a touch that never hurts.
-Charles Dickens
Can you tell I’m feeling the love this week? Or at least trying to! It’s a zen thing I guess.
Read MoreAnalytics Glossary: Parameters
Parameters:
- These are located in the URL immediately after a question mark and followed by an equal sign and a return value, known as name=value. Parameters indicate to a database what page a user is viewing. For example, www.mysite.com/product/widget.aspx?=1234. Here, widget is the product and 1234 is the product identifier.
This comes up a lot when using search functions embedded in websites. Be sure if you’re going to share the link with a customer or through a bulk email campaign to copy everything after the question mark. Sometimes if you just paste a link into an email or document and rely on the auto hyper link feature to add the link, it won’t add anything after the question mark. Be sure to use the menus of the program to insert the correct URL into the hyper link.
____
Glossary Definition From Website Magazine, February 2008.
Quote of the Day
Do not keep the alabaster box if your love and friendship sealed up until your friends are dead. Fill their lives with sweetness. Speak approving, cheering words while their ears can hear them, and while their hearts can be thrilled and made happier. The kind things you mean to say when they are gone, say before they go.
-George William Childs
Call a spade a spade, so to speak.
Read More
