Online Marketing Glossary: Algorithm
Algorithm:
- A set of mathematical equations or rules that a search engine uses to rank the content contained within its index in response to a particular search query.
The algorithm is what powers search engines, and also provides websites with page ranks, Alexa rankings, Technorati authority, etc. The algorithm often takes into account inbound links, outbound links, where the inbounds are coming from, where the outbounds are going to, number, quality, etc.
____
Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Leaving on a Jet Plane
I apologize, dear reader, as this blog has been on auto pilot lately. A lot has been going on in my world, both personal and professional, and it’s still taking a lot of time and energy to get sorted out.
The good news is, I’ll be back at the helm soon. I’m heading down to CJU tonight and then Blog World Expo next weekend, so I’m sure I’ll be super jazzed to come back to this blog in full force. Lots of travel in my future, which makes me slightly even more stressed considering I’m not the biggest fan of flying really, and I haven’t packed anything yet. Luckily, I have been traveling so much in the last year that I’ve gotten into the habit of keeping travel sized stuff always packed in my toiletries bag instead of packing the stuff I use normally. Travel size for the win!
CJU will be my first network event, and I’m excited. I was looking at the agenda last week in putting together my schedule, and I really appreciate that there aren’t really that many choices to choose from during the few break out sessions. I assume that most of the sessions are just put on my Commission Junction staff considering there’s no names attached to the sessions like other shows. The keynote will be given by Guy Kawasaki, a former Apple guy now working on AllTop.com. I’ve been following Guy on Twitter for sometime now, so seeing him speak in person will be nice. I know a few folks who’ll be there, so it should be a good time. My one regret is that I didn’t book soon enough to get into the conference hotel, Fess Parker’s DoubleTree Resort. I’ve heard great things, but booked too late so I’m staying nearby. Maybe next year!
On the opposite end of the spectrum, I checked out the agenda for Blog World Expo and there’s about 7-10 sessions per time block to choose from! It’s hard, because my interests vary and I know some good people on panels that I want to check out. Savvy internet marketers talking about monetization that I don’t mention nearly enough, Michael Buechele and Tim Jones. And of course there’s the usual suspects that I love – Jim Kukral, Lisa Picarille, Shawn Collins, etc. I’m not done scheduling for that since I have some tough choices to make in terms of which sessions to attend. I also noticed that one of my favorite musicians, Mike Shinoda, is going to be participating in one of the keynotes. I have no clue WHY lol, but I may have to throw my last Linkin Park CD into my bag in hopes of an encounter!
So, that is what’s on my plate for now. I only have part of a day in between CJU and BlogWorldExpo, so hopefully I’ll get the notes from my CJ sessions up for you to learn from before I’m off again! In the meantime, I hope you’re not overinundated with the daily definitions and happy to take a break 😉
Read MoreOnline Marketing Glossary: Pay Per Sale
Pay Per Sale (PPS):
- A program where an affiliate receives a commission for each sale of a product or service that they refer to a merchant’s website. Pay-per-sale programs usually offer the highest commissions and the lowest conversion ration.
This is the most common model of affiliate program. The merchant puts the pressure of generating a sale on the affiliate, but in exchange will give that person a higher commission since it’s a guaranteed sale. Generally commissions I’ve seen range from 5% to 20%, with some exceptions of course. This model of program is the most beneficial for most merchants since they are paying exclusively for the most beneficial form of performance – the sale, which makes them the most money of course in any of the pay-per models.
____
Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Crawler
Crawler (also Spider, Robot or Bot):
- Component of a search engine that gathers listings by automatically trolling the Web and following links to webpages. It makes copies of the webpages found and stores them in the search engine’s index.
The faster the crawlers work, the faster the pages are indexed and show up in search engine results pages.
____
Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Pay Per Lead
Pay Per Lead (PPL):
- A program where an affiliate receives a commission for each lead that they generate for a merchant website such as completed surveys, contest or sweepstakes entries. Pay per lead generally offers midrange commissions and midrange-to-high conversion ratios.
Merchants typically use this model when they want to follow up with leads to complete the sale themselves. They take the pressure of conversions off of the affiliate and take it on themselves, usually with follow up via email campaigns or salespeople.
____
Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Pay Per Impression
Pay Per Impression (PPI):
- An advertising pricing model in which advertisers pay based on how many users were served their ads.
This isn’t used as often since there can be third party interference in counting impressions. I’ve been told that search engine crawlers can interfere with the impressions, although I’m honestly not sure how accurate that is.
If you know a program that uses PPI, share!
____
Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
