2007 REALTORS® Conference & Expo is NEXT WEEK!
The games are about to begin! That’s right, next week is the 2007 National Association of REALTORS® Conference & Expo at the Sands Expo Center in Las Vegas. PsPrint will be there in full force at booth 2740 in the NAR Partner Pavilion. Stop on by and participate in our great giveaways for an iPhone, some wine, or a Visa Gift Card. We’ll also be offering a 30% Off show special discount for any orders placed at the show.
I’m super excited for this show, and not because it’s in Las Vegas since I was just there a few months ago. This is my first massive trade show, and I’m stoked to be representing our company and attending some really great seminars. The two that I’m the most excited about are on Tuesday and Friday. 
Tuesday afternoon there is a seminar given by Seth Godin, author of Permission Marketing, Purple Cow, and a great blog that I subscribe to (speaking of Seth speaking[heh]). Friday at the close of the show there’s another presentation being given by Scott Bedbury, marketing genius behind Nike’s “Just Do It” campaign and Starbucks’ marketing campaigns.
There are just so many learning opportunities for me at this conference, not only in the way of marketing but also networking and trade shows. I hope to really knock the ball out of the park on this one. Unfortunately we’re also working on some changes to our affiliate program over here, and that all has to be postponed until we return from the show on the 19th. But those changes will be exciting as well in their own right!
Read MoreMany Hats
Things I’m In Charge Of Today
the Print Green initiative
Social Media Marketing
Mailing Services
Affiliate Program
Reseller Program (TBA)
E-Mail Marketing
Tracking IT fixes
Tracking website version changes
Tracking Opt-Outs for emails and snail mails
Answering Marketing Email
Things I Assist With
Advertising
Trade Shows
Donations
Partnerships
Does this seem like too much or just enough?
Read MoreeComXpo is NEXT WEEK!
PsPrint is a featured exhibitor at eComXpo, the virtual tradeshow for eCommerce marketers. We will be featuring in our booth our great products, amazing variety of services, and of course our affiliate program.
eComXpo will feature more than 100 exhibitors including Google, Double Click Performics, Digital River, Microsoft adCenter, LinkShare, ad:tech and more.
If you stop by on day 1 between 10am and 6pm PST you can even chat with ME! And come by for the freebies too… register to win a $200 Visa Gift Card just in time for the holidays!
When?
– October 9-11, 2007
Where?
– Online at www.ecomxpo.com from the comfort of your home or office PC
Why should you attend?
– Hear from top industry experts at keynote, feature and panel presentations followed by live Q&A on topics of interest to affiliate, search, and interactive marketing professionals.
-Network with thousands of your peers .
-See the latest offerings from hundreds of exhibitors on two show floors.
-Win great prizes such as iPods, flat-screen TVs, vacations, and more.
-Enjoy all the benefits of a top trade show for FREE, without leaving your home or office!
Click here to learn more or register.
Take a video tour online here.
Read MoreThe Body is Willing, But the Mind is Weak
No, I didn’t get the saying wrong. That’s how I feel today. I’ve got a ton of energy physically speaking… got a great night’s sleep last night. But after even a short week of overloading my brain with end of month reporting, more reporting, affiliate network shopping, and more late nights at the office, my brain has decided to stage a sit in.
Actually, before about 11:30am this morning the brain was active too. However after sitting in various conference calls from then until about 2:15pm, my brain revolted from overload. First we heard all about LinkShare and their merchant platform. Then all about Widemile’s optimization services. Then talked to a couple cats at Clickbooth since we haven’t ventured into CPA marketing here at PsPrint yet.
Is it a bad thing that during our conference call I surfed over to MarketingTerms.com and had to look up CPA? I was pretty embarrassed with Anne sitting behind me… although I guess she actually didn’t notice until I mentioned it after the meeting. Oh well.
The last week I’ve been making sure our mailing services don’t break, which is nice for a change. At the end of August the mailing went crazy… it seemed like while I was on vacation everyone and their mother decided to place a mailing order. Which is great… but left me a lot of work to catch up on. We’ve been really focused on the affiliate program and it’s future. Which is great too. We’re looking at new features, better affiliate acquisition, possibly a new network, new creative, new campaigns… heck new everything. It’s an exciting time for me, especially since Anne confirmed that we’ll be attending Affiliate Summit 2008 West in Las Vegas in February. That means between my personal vacation, the National Association of Realtors show in November, and AS West I’ll be heading to Sin City three times in 6 months. Not too shabby for this California girl.
I’m also semi-addicted to del.icio.us now. Last night I imported all my bookmarks from home into it so now I can access them anywhere… and that’s half the point, right? It’s really actually pretty interesting to see how many other people have some of my favorite places bookmarked. I’m also surprised in some cases how few people have some websites bookmarked. For example, the View Askew Productions Message Board has over 10,000 registered members. But only 2 other people on del.icio.us have it bookmarked…one of which I even recognize (and promptly added to my network).
Time for my Friday ritual of trying to see the wood grain of my desk. Wish me luck.
Read MoreTurning Gray at 26?
While brushing my hair this morning I found not one but three gray hairs. It’s hard to tell the color of a single hair, it almost looked blond… but considering that my hair is naturally a dark brown, I sorta doubt they were blond.
Has the stress gotten to me already? My coworkers have joked that I’m no longer allowed to take Vacations because the rely on my being here so much (although this is something they joke about every time I take some time off for any reason…) And since returning from Sin City, the work load on my desk has been seemingly endless. I’ve been here two and a half extra hours each night trying to catch up before Labor Day, and with it also being the end of the month I have EOM reporting coming up to worry about as well.
What happened to the days when I just came in, did my job, and went home? I guess in the days of mailing services, marketing, advertising, sales, social media, the affiliate program, and email marketing there’s no sleep for the weary. It took me half a day just to catch up on Twitter posts and all the blogs I subscribe to through Google Reader. I’ve perhaps spent more time here at PsPrint than home in the last few days.
In case you’re wondering, I did enjoy my vacation. Some of the highlights included a helicopter tour over the strip at night, seeing Penn & Teller live and getting photos with them and their autographs, seeing lots of animals, going very high up at the top of the Stratosphere tower and the Paris Las Vegas Eiffel Tower, and traipsing all over Las Vegas Blvd. My travel friend and I basically saw everything we went to Vegas wanting to see, except we missed out on the Tournament of Kings dinner show at Excalibur. I think when I go back to Vegas in November to attend the National Association of Realtors’ conference, I might take an evening to head over there. I wasn’t quite ready to re-join reality!
Hats, Hats, Everywhere!
Have you ever noticed that right before you’re supposed to go on vacation, everything piles up out of nowhere? Things that weren’t even on your radar before are suddenly paramount priority. Last week my lovely manager Anne mentioned that I’ll be taking over e-mail marketing for PsPrint. I assumed this would be happening within the next month. I get into the office today to see an email from her with details for an email to be sent out Wednesday. Good thing I was prepared!
So I’ve been working mostly on that today, ironing out some kinks and playing that good old Waiting Game for the copy and other information. I’ve been chipping away at this ever increasing task list (thank the stars for the Tasks feature in Outlook) and most of the things on the list are due in the next three days before my vacation.
About a week ago, we were invited to post in a blog called PrintSalesPros as a sort of guest author. I wrote a blog post for them about our 100% Recycled Matte paper stock in response to a request for articles about green printing they posted on Twitter. Feel free to check it out HERE. Another contributor also posted an article about green printing entitled Green printing can make a great impression, and it’s a good one too.
So I’ve added another hat to my closet, so to speak. Mailing Services, the Affiliate Program, E-Mail Marketing, Social Media Marketing, trade show assisting, some really general assistance in advertising and promotional deals… I finally feel like I’m in marketing!
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