Online Marketing Glossary: Cost per Click
Cost per Click (CPC):
- The cost metric for each click to an advertising link.
I remember this type of advertising was all the rage in the early part of this decade, but has since fallen out of favor since the qualified leads are not as reliable or bountiful.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Cost per Action
Cost per Action (CPA):
- The cost metric for each time a commissionable action takes place.
CPA is a blanket term that describes most of the affiliate structure. There are more specific models with their own descriptions that fall under this term.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Cost per Aquisition
To begin, isn’t it sad that I’ve just NOW got around to reading Issue 22 of Revenue Magazine?! I think our subscription might have run out since I got this copy from the stack that editor Lisa Picarille brought to last week’s BAAMC meeting.
Regardless, I’ve let my glossary series’ go once the link series was done. I just haven’t found another good list of definitions to share with you. But here’s a beauty, all online marketing related terms. So this starts the series, first the term and definition, then how this affects me so far and my take. Let the fun begin!
Cost per Acquisition:
- The cost metric for each time a qualifying action, such as sales and registrations, takes place.
Most affiliate programs use this model. Many retail merchants prefer to pay for performance to guarantee that they’re making money while paying commissions. The frequently used abbreviation CPA, however, doesn’t mean cost per acquisition, so watch out.
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Glossary Definition From ABCs of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Contest Soon
That’s right, I’m gearing up for my first ever contest here at TrishaLyn.com. I’m not really going to make people
jump through a million hoops with some complicated point structure system to win – but I won’t lie, it will have to benefit me in some way of course.
Prizes are being compiled, details and rules drawn up, and everything should be ready soon. So in the meantime, stay tuned!
Oh, and a Free Toolsday post obviously didn’t happen this week…mostly because yesterday felt like Monday and it slipped my mind. So a really good one will be coming next week to make up for it, I promise!
Want to donate a prize for the contest? E-mail me at Contests@TrishaLyn.com! For those of you interested in donating, the audience is readers of my blog… so businesses, performance marketers, entrepreneurs, bloggers, etc.
Read MoreLink Glossary: Outbound Links
Outbound Links:
- A link that points away from your website.
Outbound links are a great way to receive some link love from the recipients, but be careful. The more outbound links are on a webpage, the less value the links have. You don’t want to make the outbound links more attractive than your own content or visitors will not stay on your site long.
A good tip when placing outbound links is to make sure they open in another window or tab instead of redirecting the visitor completely away from your website. To do this, add TARGET=”_blank” within the HREF tag in the HTML to open the link in a new window.
This concludes the Link Glossary series. If you have any glossary set request ideas please email them to me at blog@trishalyn.com or just leave a comment, of course!
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Link Glossary: Authority Pages
Authority Pages:
- Web page with many unique domains linking in to it.
Home pages tend to have more authority as most people are prone to link their visitors to the general website they want to share with them instead of a deep linked page. Authority is an excellent tool in your SEO efforts as it raises your page rank and increases your traffic. The more domains link to you, the more are likely to link to you.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
