Link Glossary: IP Address
IP Address:
- Every computer connected to the Internet must have a unique address known as an IP (Internet Protocol) address. The IP address is a numeric address written as a set of four groups of number separated by dots, for example 130.102.42.17. The address provides a unique identification of a computer and the network it belongs to.
IP addresses are a great tool to understand when combating spam. A spammer can have multiple email accounts or online handles to spam your website with, but assuming they’re working from one computer they only have one IP address. You can have your website admin block any IP address from being able to access your website. That way if they can’t reach you, they can’t spam you.
If you’re running a company with many computers on a network it’s also very important that your employees are not participating in questionable posting or flaming on the internet. There was a case a few years back where some Google employees were acting up on various websites during their breaks and such which resulted in a Google-wide IP ban that had to be cleared up (I wish I could find a link for you…) So be careful with IP banning but know that it’s there if you need it.
____
Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Link Glossary: Site Wide Links
Site Wide Links:
- Your link on the homepage and all sub pages of a website. Also known as ROS (Run of Site)
It’s very important to target these links appropriately. A site wide link can put your link on thousands of pages within just one domain, so it’s important that these are all relevant links to build your SEO presence.
____
Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Link Glossary: Deep Link
Deep Link:
- Linking to a webpage buried within a website. These pages are referred to as “deep” because they are often two or more directories deep within a website.
Deep linking is important to affiliate marketers. An affiliate link that goes right to the product being advertised is more likely to convert to a sale than a link that goes to a general home page or landing page. As a common linking courtesy you should always deep link for the benefit of readers to get them right to the information you are citing.
____
Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Link Glossary: Backlinks
Backlinks:
- The number of links pointing back to your website. This can be found by conducting a search on the major search engines: Link: http://www.YourWebsite.com
This is good information to have periodically to see how far of a reach your website has. This is an especially important metric when launching a viral campaign; you want to see how far out there the links are going to make sure your viral efforts aren’t going to waste. There are lots of great tools out there like SEOquake that will install as an extension to your browser that will let you check the number of links on any website. If you’re into analytics, this is a great measurement to add to your reports.
____
Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Link Glossary: Alt text
Alt text:
- “alternative text” that is placed in the code for an image in an H
Alt text is important because of firewalls and website loading speeds. People viewing your website through a firewall may not be able to see all photos due to the security settings. Alt text will replace the image with, essentially, a text description so they are not missing out on what is there. Similarly if people viewing your website are on a slower internet connection, the Alt text will show up before the image does in case it takes them a long time to load the image.
Take into consideration who your audience is and what kind of connections they’re likely to use. Are they viewing from work where there’s most likely a firewall in place? Are they novice internet users with dial-up connections? Remember these things and remember the alt text. And remind me to follow my own advice here 😛
____
Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Living in “The Cloud”
Recently I’ve been giving a lot of thought to the pros and cons of living in the cloud, so to speak. If you’re not familiar with this term, living in the cloud basically means that you keep most of your important documents, email, etc. with online access so you can access it from any computer and you’re not tied to one desktop.
I’ve moved my email into the cloud for the most part instead of using MS Outlook so heavily at home, and I’m digging it so far. Gmail makes it really easy to do, although, I can’t do it 100% because you’re only allowed 5 additional email accounts coming through Gmail. I’ve begun updating a to-do document in Google Documents, but that’s about my only moves into the cloud so far.
So, to outline it for anyone considering making this move, here’s what I’ve discerned:
Pros:
- Access from anywhere, any computer.
- Centralized services through Google.
- If something happens to one of your computers you don’t have to worry about data stored in the cloud.
- Easier to share documents or data with other people via the internet.
Cons:
- You don’t have control over the technology the data is stored on, so if their servers go down you’re toast.
- There’s always the potential threat (albeit very low) of hacking.
- Some firewalls may prevent access to this data depending on the connection you’re attempting to access it from (slim chance, but there).
- Business and pleasure are intertwined to an extent.
