Quote of the Day
American business long ago gave up on demanding that prospective employees be honest and hardworking. It has even stopped hoping for employees who are educated enough that they can tell the difference between the men’s room and the women’s room without having little pictures on the doors.
-Dave Barry
I wrote a funny post months back about the top 10 things that improve work ethic. I think it’s one of my best, so here I share it with you again. Clicky clicky!
Read MoreQuote of the Day
The trouble with life in the fast lane is that you get to the end in an awful hurry.
– John Jenson
Are you the type of person that’s caught up in the rat race or do you actively take time to slow down and relax no matter what is going on in your day to day?
Analytics Glossary: Frequency
Frequency:
- The number of times a visitor has visited a site during a reporting period. Average Frequency is the average of all visitors’ frequencies during the reporting period. Frequency is a retention metric and part of RFM (recency, frequency, monetary) analysis.
This goes hand in hand with bounce rate, which tells you how many people leave your website after visiting a certain page. Generating leads and driving traffic is important, but you have to make your website sticky… once they’re there, make them want to stay and come back. Monitor this with the frequency data and bounce rates.
____
Glossary Definition From Website Magazine, February 2008.
Analytics Glossary: Average Lifetime Value
Average Lifetime Value:
- The average of the lifetime value of a visitor or multiple visitors during the reporting period. Each visitor’s lifetime value is the total monetary value of a visitor’s past orders since visitor tracking began.
Since I recently had a snafu with my analytics, I’ve decided to start this bi-weekly series of glossary terms on analytics and share some things I’ve learned with you about it! Take notes, children!
____
Glossary Definition From Website Magazine, February 2008.
