Online Marketing Glossary: Click & Bye
Click & Bye:
- The process in which an affiliate loses a visitor to a merchant’s site one they click on a merchant’s banner or text link.
I don’t run any retail affiliate sites or coupon affiliate sites, but I would guess that this wouldn’t necessarily be a bad phenomena for them. The whole purpose of being at those sites is to look for a product or coupon for a retailer & eventually make a purpose. However for a site like mine or any other blog or quality content site, losing a visitor to a link could amount to that visitor not coming back for any future content or links. To attempt to combat this, I always have my links open in a new window.
All you have to do to acheive this is to add this code within the <a> tags (usually after the url) and the link will open in a new window (or tab if the user has Firefox or IE 7 set to open new links in a new tab).
target="_blank"
Simple, right?
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
