Online Marketing Glossary: Customer Bounty
Customer Bounty:
- The merchant payment to an affiliate partner for every new customer that they direct to a merchant.
Some merchants will offer customer bounties for limited periods of time to boost affiliate performance. It’s a great motivation for affiliates to promote the program with more prominence on their website or greater spend on PPC ad campaigns. It’s a win-win situation: the affiliate gets the bounty and the merchant gets the boost in sales and new customers to market to.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
