Affiliate Marketing Fanatics #59: A Gateway Conference

By on 10-20-2011 in Affiliate Marketing, Affiliate Marketing Fanatics

Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!

Mike and I jump back into the saddle with this whole podcasting thing.  We talk briefly about how great Affiliate Summit West 2012 was, get off track in some places, and try to get the innocent kids in the Midwest hooked on some affiliate marketing conference goodness. In in this episode we discuss:

Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! Be old fashioned and just leave us a comment!

Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics!

Affiliate Marketing Fanatics 58: Suicide by Cough

By on 10-20-2011 in Affiliate Marketing, Affiliate Marketing Fanatics

Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!

Like the great prime time dramas of yore, we’ve done a crossover arc episode with the guys at Geek Dads Weekly, Daniel M. Clark and Drew Bennett.  Our fun started during Emo Wolverine Feels Nothing – Geek Dads Weekly 101 and continues here. In in this episode we discuss:

  • Ad:tech NY & Mike’s experience there last week.  It seems more folks are more directed at building mobile networks instead of mobile content, necessarily.
  • Using the broader point of reference of Internet Marketing instead of Affiliate or Performance Marketing.
  • Some Affiliate Summit West 2012 info, talking about our Affiliate Improv! panel with Mike, Daniel, Eric Souza, and myself.  The panel will be at 3:30 Sunday January 8th in the Augustus V room.
  • We’ll be manning a speaker booth Tuesday January 10th at 2:00 pm for any follow up!
  • The discovery of Pinterest, the inundation of crafty folks there, and how it is divided a bit among gender lines between who “gets it” and who doesn’t.
  • The Affiliate Summit Newcomer Program – Our code name for Caesar’s will be Castle Greyskull.
  • Show our guests some love: Daniel M. Clark is a podcast production consultant at QAQN.com and Drew Bennett is a dad, photographer, and blogger at BenSpark.com.

Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! Be old fashioned and just leave us a comment!

Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics!

Affiliate Marketing Fanatics 57: Geek Cast Wannabes

By on 10-20-2011 in Affiliate Marketing, Affiliate Marketing Fanatics

Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!

Geek Cast Boston

It seems longing for a simpler time, back when we all religiously listened to Geek Cast, is a virus that’s going around.  Before the band got back together last week on Affiliate Thing, we had a similar idea to emulate that model for fun.  Mike is back, and we were also joined by Wade Tonkin of Fanatics and Drew Bennett of BenSpark.com. In in this episode we discuss:

  • Our collective love of the original Geek Cast with Shawn Collins, Sam Harrelson, Jim Kukral, and Lisa Picarille.
  • The passing of Steve Jobs… would the reaction be similar if Bill Gates had passed?
  • CityCrashVille Hometown on iPad.
  • Speculating on what Affiliate Summit Central will be.
  • Upcoming Affiliate Summit West in January and how the session voting is going.
  • Mike’s recap of the New York Comic Con

Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! Be old fashioned and just leave us a comment!

Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics!

Win a Gold Pass to Affiliate Summit West 2012

By on 10-20-2011 in Affiliate Marketing, Affiliate Marketing Fanatics

ASEast07Miami-16In July of 2007 I attended my first Affiliate Summit in Miami.  It was a fantastic experience.  I learned so much, and that was certainly part of the chain of events in my wandering string of jobs to convince me that I liked this industry.  The following year at Affiliate Summit East in Boston, I made the decision that I wanted to continue in Affiliate Marketing and build a career rather than just meander along at different jobs.  Considering this is light years away from what I went to college for, that was a major decision in my life.

And attending Affiliate Summits helped solidify that for me.

So I want so spread the love and help someone else drive into this dynamic and awesome industry feet first.  So I’m giving away a Gold Pass to Affiliate Summit West 2012.  This year’s western version of the conference will take place January 8-10, 2012 at Caesars Palace Las Vegas, which I’m excited about since it’s one of the few larger hotels in Las Vegas that I’ve never once set foot into.  The Gold Pass will allow you access to the Meet Market, Exhibit Hall, Keynotes, Sunday educational sessions, and online access to all recorded session videos and PowerPoint presentations.  Right now we’re still in the Early Bird registration phase, so the Gold Pass is valued at $279 and after October 21st it goes up to $529, so winning this Gold Pass is definitely in your best financial interests!

How do you win this awesome opportunity?  Here’s what you have to do.  Please post 1 separate comment for each entry.  Each entry received one point.  The more entries you receive, the higher your chances of winning are.

  • MANDATORY: Follow Affiliate Summit on Twitter. Post a comment below with your Twitter ID confirming that you’ve followed @AffiliateSummit.
  • Follow GeekCast on Twitter.  Post a comment below with your Twitter ID confirming that you’ve followed @GeekCast.
  • Follow FeedFront on Twitter.  Post a comment below with your Twitter ID confirming that you’ve followed @FeedFront.
  • Follow TrishaLyn on Twitter.  Post a comment below with your Twitter ID confirming that you’ve followed @TrishaLyn.
  • Tweet the following message to your users and post a comment below with a link to the post.  “Just entered to win an #ASW12 gold pass from @TrishaLyn.  You can enter too! Here’s how: http://linq2.us/asw12gp”
  • Join the Affiliate Summit group on Facebook.  Post on the group wall that you were referred to the group by me and post a link to that post here in the comments.
  • Join the AS Forums and introduce yourself in the Online Meet Market.  Post a comment below with a link to your posting.

Here’s the fine print.  You have until October 15th at 6:00 PM Pacific to complete this mission, should you choose to accept it.  I’ll be using Random.org to choose the winner from the posts, so I won’t be approving trackbacks or commenting on posts until the contest is over.  The winner will be notified via e-mail and will have 48 hours to confirm that they can attend Affiliate Summit West, then I will provide them with the code to register for free.  Don’t scam the contest or I’ll out you on Twitter and the blog!

Good night, and good luck!

Affiliate Marketing Fanatics 56: Interviewing Greg Hoffman & Ian Fernando

By on 10-20-2011 in Affiliate Marketing, Affiliate Marketing Fanatics

Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!

You’ve come to love it – our interviews!  This is one last interview with speakers at upcoming Affiliate Summit East 2011 at the New York Hilton in New York City.  Today we’re chatting with Greg Hoffman & Ian Fernando about their origins in affiliate marketing & their panel “Industry Clash: Balancing CPS & CPA Marketing”. They’ll give us a bit of insight into this peace-making panel. In in this episode we discuss:

  • We chat a bit about Greg & Ian’s fellow panelists Jason Rubacky and Logan Thompson.
  • The stereotypes CPS marketers have about CPA marketers.
  • The vast differences between the way the “older” CPS marketers party and the way “younger” CPA marketers party.
  • Bridging the gap and learning from the other side of the coin.
  • Put Greg & Ian’s panel on your Affiliate Summit Schedule! Sunday, August 21st from 11:00 am – 12:00 pm in the Gramercy Suite.
  • Eric guarantees he’ll have a front row seat.  No heckling!
  • Show some love to today’s co-host Eric Nagel! Blog: EricNagel.com & Twitter: @esnagel

Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! Be old fashioned and just leave us a comment!

Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics!

Affiliate Marketing Fanatics 55: Interviewing Erin Cigich

By on 10-20-2011 in Affiliate Marketing, Affiliate Marketing Fanatics

Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!

You’ve come to love it – our interviews!  This go-round we’re interviewing speakers at the upcoming Affiliate Summit East at the New York Hilton in New York City.  Today we’re chatting with Erin Cigich about her origins in affiliate marketing & her presentation “Making Affiliate Marketing a Career”. In in this episode we discuss:

  • Erin’s ascent to the top at Clickbooth, her origins in marketing , and SEO.
  • Determining your strengths to maximize your longevity and stability in affiliate marketing.
  • Clickbooth’s new CPC network & staying flexible with your niches and traffic sources.
  • Follow Erin on Twitter: @ErinCigich
  • Include Erin’s presentation on your calendar, Sunday August 21st at 3:30pm in Sutton (South & Regent)
  • Show some love to today’s co-host Eric Nagel! Blog: EricNagel.com & Twitter: @esnagel

Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! Be old fashioned and just leave us a comment!

Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics!

Affiliate Marketing Fanatics 54: Interviewing John Monarch

By on 10-20-2011 in Affiliate Marketing, Affiliate Marketing Fanatics

Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!

You’ve come to love it – our interviews!  This go-round we’re interviewing speakers at the upcoming Affiliate Summit East 2011 at the New York Hilton in New York, NY.  Mike’s a busy beaver and needs a break, so my co-host for this episode is the awesome Eric Nagel!  Today we’re chatting with John Monarch about his origins in affiliate marketing & his “Ask the Expert” topic “High Risk Merchanting – Management and Risk Mitigation”. John is the President of Monarch Holdings LLC. In this episode we discuss:

  • John’s origins in the Physics world and his transition into affiliate marketing.
  • Some fellow former physicists Karen Garcia & Brad Waller.
  • Merchants in certain niches need to be aware if their space is considered “high risk” by the banking industry (like smaller travel merchants).
  • John’s ready to talk to merchants about their banking and how to avoid charge backs and keep their rates at a reasonable risk level.
  • The difference between a charge back and a refund.  A charge back, whether won or lost, still counts against a merchant’s charge back number.
  • Put John’s discussion on your Affiliate Summit Schedule! Monday August 22nd, 5:00 – 6:00 pm in the Networking Space.
  • Follow John on Twitter: @papajohn56
  • Show some love to today’s co-host Eric Nagel! Blog: EricNagel.com & Twitter: @esnagel

Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! Be old fashioned and just leave us a comment!

Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics!

ad:tech San Francisco: Affiliate Marketing – The Big Challenges

By on 10-20-2011 in Affiliate Marketing, Affiliate Marketing Fanatics

Session Description: As the affiliate marketing industry grows, it continues to encounter challenges on multiple fronts. One front burner issue for brands and advertisers remains affiliate legislation. From New York to California to Texas, the nuances of tax collection in each state are still being worked out and, in many cases, litigated. With this vital issue still in flux, what are brands and marketers doing to move forward? How can advertisers keep track of the state-by-state laws, and how can they develop strategies for today and for the future? Trademark legislation is also a key issue for affiliate marketing and we’ll explore how brands walk the fine line between protecting their brand and getting wider exposure. Finally, we’ll tackle how affiliate legislation in various states will impact all online retailers.

This session took place Wednesday, April 13, 2011. The speakers:

  • Carolyn Tang Kmet, Director of Affiliate Marketing, Groupon (Moderator)
  • Angel Djambazov, OPM, KEEN Footwear
  • Rebecca Madigan, Executive Director, Performance Marketing Association
  • Brian Looney, Senior Director of Business Development, CitizenHawk, Inc.
  • Seana Montgomery, Senior Paralegal, McAfee

Impression comment

Bullet Point Review!

  • Affiliate marketing has become a legitimate marketing channel.
  • Ad Tax, aka Amazon Tax
    • Lots of spin going on from the pro side.
    • No physical presence – not required to collect sales tax.
    • Reality is that there’s no money involved
  • What does it mean for merchants?
    • If you have an affiliate program in states where this passes, you must now collect sales tax for all purchases made into the state, Or
    • Terminate affiliates (obviously the feared option).
  • What happens when it passes?
    • 25-35% loss of income to affiliates.
    • Lay offs, downsizing, some companies may close entirely.
    • People move out-of-state.
    • Income tax decreases.
  • Legislation has been beaten back 25 times.
  • Passed in 5 states.
  • 8 states in play in 2011.
  • Brand Protection is Important.
  • Typosquatting relies on typos in URLs.
  • Bad spelling is as prevalent as the common cold.
    • Typing too fast, fat fingers, old keyboards that stick, small keyboards on mobile devices.
    • More than 20% of all Internet traffic is typed in.
    • 15-30% of the time the URLs are misspelled.
  • Companies often classify this as a legal issue instead of a marketing or traffic issue.
  • Defending yourself against a typosquatter is expensive when you get lawyers involved.
  • URDP – uniform domain name dispute resolution policy.
  • Trademark infringement considered anything confusingly similar.  Typos don’t count but content does.  $1500 to file a complaint in court.
  • You’re not filing against the domain name, you’re filing against the domain owners.
  • Turn trademark enforcement into a profit center.
  • Laws are international, but more enforceable on .com & .net.
  • Marketing channels are business tools.  Each should be employed for a specific purpose.
  • You’re obligated to police your brand – your trademark can get canceled if you don’t prove you’re actively policing infringements.
  • Learning from KEEN Footwear.
  • Be sure your affiliates understand what affiliate marketing is.
    • Affiliate publisher joined, tried selling his own brand of shoes thinking affiliate meant an endorsement similarly to the definition of “affiliate” in the TV world.  Eventually showed up at the corporate offices demanding Keen CEO do more to leverage their partnership in trying to sell is shoe related product.
  • Not all publishers understand what the channel is.  Educate them.
  • Be sure to clearly define all legal aspects.
  • 20% of your affiliates are driving the majority of the revenue.
  • What can you do to measure impact of amazon tax:
    • Monitor legislation in states crucial to your success.
    • Join the PMA to help.
    • Stay informed through geekcast.fm, ReveNews.com, PMA blog.
    • Create a contingency plans with a different payment or advertising model to not loose these valuable partners.
  • Garbage can bills popping up including more junk trying to get out-of-state retailers to collect sales tax.  Just says “don’t do business in our state”.

Affiliate Marketing Fanatics 53: Interviewing Yanni Kayani

By on 10-20-2011 in Affiliate Marketing, Affiliate Marketing Fanatics

Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!

Shady’s back.  Tell your friends!  Mike’s back after a podcasting sabbatical to focus on his consulting business.  Today we’re keeping that chatter to a minimum and speaking with Naeem “Yanni” Kayani, Senior Director of Product Strategy at Adknowledge.  In in this episode we discuss:

  • The relevant targeting with email marketing that AdKnowledge can help with.
  • The fascinating stuff that Facebook and the other email service providers are doing these days to give users more control.
  • Yanni will be speaking at The Power of eMarketing Conference in San Francisco April 19th & 20th.  The format will be less presentation, more conversation.
  • His fellow panelists are Daniel Kuperman of Aprix Solutions and John Janetos of iPost.

Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! Be old fashioned and just leave us a comment!

Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics!

Affiliate Marketing Fanatics 51: Interviewing Adam Riemer

By on 10-20-2011 in Affiliate Marketing, Affiliate Marketing Fanatics

Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!

Mike is taking a break from podcasting for awhile to focus on his business!  I’m going solo this week, still talking to conference speakers, this time chatting with Adam Riemer about his upcoming speaking gigs at PubCon South 2011 at the Norris Executive Conference Center in Austin, TX.  For a quick 15 minutes we discuss:

  • How Adam got started online.
  • How to Start a Successful Affiliate Program – Adam will be speaking along side Chuck Hamrick, Peter Hamilton of HasOffers, Brook Schaaf of Schaaf-PartnerCentric, and Paul Schroader of PS Web Solutions.
  • Site Review – Focus on Affiliates – Fellow panelists are Shawn Collins of Affiliate Summit, Peter Hamilton of HasOffers, David Favor of David Favor & Associates, and Roger Montti of MartiniBuster.com.
  • What Adam’s been up to lately – working in-house managing the JobFox Affiliate Program and blogging up a storm at AdamRiemer.me, ReveNews.com, and SearchEnginePeople.com.
  • We didn’t mention it in this re-record, but Adam’s been training for the Avon Walk for Breast Cancer, which he’ll be walking with Team Affiliate Marketers Give Back – Jen Goode, Missy Ward, and Angel Djambazov in Denver, CO June 25th & 26th (donate to Adam today!)

Want to catch up with us & ask questions for the next show? Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! Leave us a comment!

Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics.

Affiliate Marketing Fanatics 52: Interviewing Warren Whitlock

By on 10-20-2011 in Affiliate Marketing, Affiliate Marketing Fanatics

Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!

You’ve come to love it – our interviews!  Once again, Skyping in for Mike is Jen Goode, Doodler-in-Charge at JGoode Designs.  This go-round we’re interviewing speakers at the upcoming PubCon South 2011 at the Norris Executive Conference Center in Austin, TX.  Today we’re chatting with Warren Whitlock about his origins in internet marketing & his panel.

You may have noticed a distinct lack of a 51st episode of AMF.  This is because, due to unforeseen recording difficulties caused by the recent updates to Skype, the episode wasn’t fully recorded, so we’re re-recording it with our guest later this week, so it’ll be posted out of order.  Deal with it!  Until then, for a juicy 29 minutes we like to call Episode 52, we discuss:

Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! Be old fashioned and just leave us a comment!

Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics!

Affiliate Marketing Fanatics 50: #ASW11 Recap

By on 10-20-2011 in Affiliate Marketing, Affiliate Marketing Fanatics

Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!

It’s been a couple of weeks since Affiliate Summit West 2011 was over & done with, and it’s taken us this long to recuperate, follow up with all our leads, jot our ideas for improvement down in notebooks and on whiteboards, and had the time to breathe and record our recap!  We had different experiences at this show than some of the others in the recent past, so we share it all with you in a super sized episode this week.  For 1 hour & 14 minutes we babble on about:

  • Saturday pre-registration ease & the lightly sponsored conference tote bag.
  • The short, but sweet, buy.at party and the drinks, view, and having to interact with the “public”.  And a brief insight into Trisha’s bath.
  • The packed sessions, Mike’s session went well, and our Sunday in meetings and the insanity of the Meet Market.
  • Elvis costumes, Marilyn Monroe impersonators, and legend Warren Moon.
  • The lovely ShareASale 10 year anniversary party & the Strike Out Breast Cancer bowling party.
  • Our quick review of the Drew Eric Whitman keynote, yet neither of us attended the Brian Solis presentation.
  • Mike finally met Lewis Howes & they talked about Lewis’ book, LinkedWorking: Generating Success on LinkedIn the Worlds Largest Professional Networking Website.
  • Affiliate Summit Forum is now live, so go sign up!

Want to catch up with us & ask questions for the next show? Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! Leave us a comment!

Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics.