Online Marketing Glossary: Minimum Bid
Minimum Bid:
- The least amount that an advertiser can bid for a keyword or keyword phrase and still be active on the search ad network. This amount can range from $0.01 to $0.50 or more for highly competitive keywords, and is set by the search engines.
You must remember to keep money in your advertising account to meet these minimums. It’s a terrible feeling to see that a top performing campaign has been shut down because you’ve failed to meet the minimums. Most networks offer tools to assist in managing these minimums and avoiding any problems if you have to take an extended absence from monitoring your campaigns.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Spider
Spider:
- A software program that crawls the Internet by following links and indexing webpages.
Spiders are the basis of all search engines. Google, Yahoo, and MSN utilize these programs to index the content throughout the net. This is why the debate between nofollow and dofollow links and their effect on search indexing rages on.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Cribbed Content for July 4th
Happy Independence Day! You should be out enjoying a parade, a nice BBQ, or some spectacular fireworks! I’ll forgive you if you’ve chosen to give my innocent blog a quick view amidst all the celebration though ;).
- A few months ago, Google officially acquired DoubleClick Performics, an affiliate network. This week they’ve rebranded as Google Affiliate Network. Shawn Collins wrote up his perspective on this – definitely seems to be a step in the right direction for the reputation of affiliate marketing.
- Last week I mentioned an irresponsible attack on the PMA by Shoemoney. Swift to clear up any confusion, the team posted What Exactly Is Affiliate Classroom’s Role in the PMA?
That’s it! Go forth and have fun this 4th!
Read MoreCJ Jumping into SEO?
I logged into Commission Junction today to see this:
The timing of this is pretty curious, if you ask me. Right on the heels of Google Affiliate Network and their declaring that they’re 86’ing the referrals. So what’s up now Calacanis – SEO still bullshit?
Read MoreOnline Marketing Glossary: AdWords
AdWords:
- Google’s text-based advertising system. It is cost-per-click (CPC) advertising and publishers pay only when users click on their ad. It has cost-control features that can set daily budget and limits.
Many businesses use AdWords heavily to improve their rankings in search engines. Some companies have entire teams devoted to search engine marketing and related search engine optimization. On the other hand, some smaller businesses rely on outside firms to handle all their SEM efforts.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: AdSense
AdSense:
- An advertising program run by Google enabling website owners to display text and image advertisements. Revenue is generated on a pay-per-click basis. Google uses its search technology to serve ads based on website content and users’ geographical location.
AdSense is held as the golden standard of search marketing, above rival search engines Yahoo! and MSN. There are several gurus out there Joel Comm who write books on how to use AdSense with the highest effectiveness to generate revenue. I won a copy of his latest eBook AdSense Secrets 6 from blogger & super affiliate Zac Johnson, but I have yet to read it. Which is probably why my all-time AdSense earnings (ok all time is only the last couple of months) are sitting at a jealousy-inducing $6.56!
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
