Online Marketing Glossary: Revenue-Sharing Program
Revenue-Sharing Program:
- A program that allows merchants and website owners to increase sales. The host site links to the merchant with a banner, button or text link, for a fee. The merchant pays the website owner for increased traffic, sales and leads from the host site.
This seems like the less guaranteed way to go about performance marketing. I don’t have a lot of experience with this either, so someone out there that does… school us in what the benefit of this would be over pay per impression (PPI) models?
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Advertiser
Advertiser (also Merchant or Retailer):
- Any website that markets and sells goods or services. In affiliate marketing programs, advertisers contract with affiliates to get consumers to register for services, purchase products, fill out forms or visit websites.
Basically, the person paying for those leads & sales is the advertiser. In affiliate marketing, the advertiser is responsible for funding the commission pages, providing coupon codes and creative banners, text links, etc. The success of the program rests ultimately on the shoulders of the advertisers. Imaging the pressure on me at PsPrint!
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Delisting
Delisting:
- When webpages are removed from a search engine’s index.
Most of the time this is done because a page breaks the search engine’s terms of service. On rare occasion this can happen when the spiders misinterpret something on your page that’s questionably close to the line.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Algorithm
Algorithm:
- A set of mathematical equations or rules that a search engine uses to rank the content contained within its index in response to a particular search query.
The algorithm is what powers search engines, and also provides websites with page ranks, Alexa rankings, Technorati authority, etc. The algorithm often takes into account inbound links, outbound links, where the inbounds are coming from, where the outbounds are going to, number, quality, etc.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Pay Per Sale
Pay Per Sale (PPS):
- A program where an affiliate receives a commission for each sale of a product or service that they refer to a merchant’s website. Pay-per-sale programs usually offer the highest commissions and the lowest conversion ration.
This is the most common model of affiliate program. The merchant puts the pressure of generating a sale on the affiliate, but in exchange will give that person a higher commission since it’s a guaranteed sale. Generally commissions I’ve seen range from 5% to 20%, with some exceptions of course. This model of program is the most beneficial for most merchants since they are paying exclusively for the most beneficial form of performance – the sale, which makes them the most money of course in any of the pay-per models.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Crawler
Crawler (also Spider, Robot or Bot):
- Component of a search engine that gathers listings by automatically trolling the Web and following links to webpages. It makes copies of the webpages found and stores them in the search engine’s index.
The faster the crawlers work, the faster the pages are indexed and show up in search engine results pages.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
