Online Marketing Glossary: Pay Per Call
Pay Per Call:
- A model of paid advertising similar to PPC, except advertisers pay for every phone call that comes to them from a search ad, rather than for every click through to their website landing page for the ad.
A simple Google search of “pay per call tracking” comes up with about 355,000 results for this fledgling model. Traditionally, affiliates have seen phone orders for a merchant as a commission leak. They could drive sales to a merchant’s website, but if the person then calls to place an order then the commission is lost.
More recently we’ve been seeing tracking come through for the affiliates when visitors call. This is still dependent on the visitor actually plugging in the code in over the phone or telling the operator so it’s not entirely fool proof to my knowledge.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Visitor Segmentation
Visitor Segmentation:
- Differentiating of users to site by categories such as age, sex, etc.
Being able to segment your visitors helps to target the ads best. You can look at what pages different segments are spending the most time at and offer up the most relevant ads to that segment on that page.
Having ads more targeted to your audience helps to boost conversion rates. For example, if you see that more women are reading a particular page than men, you can serve ads about clothing, shoes or jewelry instead of ads more commonly associated with men like home improvement stores, sports or video games.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Index
Index:
- The database of web pages maintained by a search engine or directory.
Another common definition for index in terms of online would be the root directory of a website. So, essentially, the base page of any site, search engine, or directory is the index.
Cryptic enough for ya? lol This one is really self-explanatory with the definition…
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: XML
XML (eXtensible Markup Language):
- Its primary purpose is to facilitate the sharing of structured data across different information systems. It is used both to encode documents and to serialize data.
Related to HTML, XML aids webmasters in what they can do with their websites. It’s another programming language out there.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Affiliate Fraud
Affiliate Fraud:
- Bogus activity generated by an affiliate in an attempt to generate illegitimate, unearned revenue.
Commonly referred to as Black Hat activity, unfortunately there are lots of tactics that unethical affiliates can use to generate revenue. Click fraud, redirects, adware, software programs, tool bars, etc. There are many active affiliates out there that are working to bring ethics to the forefront of the affiliate marketing community. Some great resources if you’re interested in reading up on what’s going on today in the affiliate industry regarding ethics and fraud, check out:
- Affiliate Fair Play
- UNEthical Affiliates Sub-Forum at ABestWeb
- Parasiteware Sub-Forum at ABestWeb
- Cookies, Adware, & Spyware Forum at 5 Star Affiliate Programs
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Freemium
Freemium:
- A business model that offers basic services for free, or is ad supported, but charges a premium for advanced or special features. The model is popular with Web 2.0 companies that acquire companies through referral networks, organic search marketing, and word of mouth.
The most obvious example of this is within the online pornography industry. Many porn sites will give visitors a free trial or free gallery of abbreviated clips, enticing visitors to pay for the premium membership to gain access to all the content.
Less lascivious websites and services also use this model, of course. Cranberry Radio is a good example, giving free access to the last 30 days of content with commercials. If you sign up for membership, you get commercial free listening & access to their full archives.
The reason this model works is simple – get the audience or target market hooked with the free content and generate that desire to pay for the premium content.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
