Affiliate Marketing Fanatics 54: Interviewing John Monarch
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Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
You’ve come to love it – our interviews! This go-round we’re interviewing speakers at the upcoming Affiliate Summit East 2011 at the New York Hilton in New York, NY. Mike’s a busy beaver and needs a break, so my co-host for this episode is the awesome Eric Nagel! Today we’re chatting with John Monarch about his origins in affiliate marketing & his “Ask the Expert” topic “High Risk Merchanting – Management and Risk Mitigation”. John is the President of Monarch Holdings LLC. In this episode we discuss:
- John’s origins in the Physics world and his transition into affiliate marketing.
- Some fellow former physicists Karen Garcia & Brad Waller.
- Merchants in certain niches need to be aware if their space is considered “high risk” by the banking industry (like smaller travel merchants).
- John’s ready to talk to merchants about their banking and how to avoid charge backs and keep their rates at a reasonable risk level.
- The difference between a charge back and a refund. A charge back, whether won or lost, still counts against a merchant’s charge back number.
- Put John’s discussion on your Affiliate Summit Schedule! Monday August 22nd, 5:00 – 6:00 pm in the Networking Space.
- Follow John on Twitter: @papajohn56
- Show some love to today’s co-host Eric Nagel! Blog: EricNagel.com & Twitter: @esnagel
Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! Be old fashioned and just leave us a comment!
Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics!
Read MoreAffiliate Marketing Fanatics 30: Interviewing Adam Riemer
Podcast: Play in new window | Download
Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
We’re continuing our series of interviews with some speakers at Affiliate Summit East 2010, coming up in just a month in New York City. This time, we talk to Adam Riemer about his origins in affiliate marketing & his Ask the Experts panel discussion topic, “Are You Kidding Me? Merchant Mistakes”. We quickly learned that this won’t just be for merchants and advertisers, as Adam’s got experience both as an affiliate and manager, and can help affiliates pick good merchants to work with . In in this episode we discuss:
- Find Adam’s blog and information about his affiliate management services at AdamRiemer.me.
- Adam shares some great tips even on the podcast.
- A plug for affiliate managers to use Google Voice.
- We chat a bit about Wicked and a new movie merging The Wizard of Oz & Return to Oz with Broadway stars that’s apparently in development.
Want to catch up with us & ask questions for the next show? Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. You can also ask Trisha questions through FormSpring.me. Or leave us a comment!
Read MoreOnline Marketing Glossary: Multilevel Marketing
Multilevel Marketing (also Two-Tier Marketing):
- Affiliate program structure whereby affiliates earn commissions on their conversions as well as conversions of webmasters they refer to the program.
This is a pretty sweet deal, and encourages influential bloggers and other publishers that are happy with your program to become evangelists and in turn encourage the people who pay attention to them to pay attention to your program. There are not many affiliates out there that can successfully parlay this deal into a profitable one, so it’s a relatively easy feature a merchant can add to their program to increase their attractiveness to the publishers.
Although I have to admit that I’ve been using the term two-tier wrong for a couple of years! Did anyone else think two-tier was when you offered different commission rates to publishers driving sales in different brackets (i.e. 8% for sales <$10k/mo, then 10% for sales >$10k/mo)? I know someone had to have taught me that, so shame on them! 😉
But now we all know, and knowing is half the battle!
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
