Online Marketing Glossary: Abandonment
Abandonment:
- When a user leaves a shopping cart with an item prior to completing the transaction.
Many factors contribute to why people would abandon without purchasing. A high probability is the complication of the check out process or having to sign in or create an account to do order. The easier it is for customers to order, the higher the likelihood that they’ll complete the purchase.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Keyword Domain Name
Keyword Domain Name:
- The use of keywords as part of the URL to a website. Positioning is improved on some search engines when keywords are reinforced in the URL.
Many people take advantage of this in buying their domains, not just because of the improved results with the search engines, but to keep the URL as relevant to your topic as possible. When the URL is relevant to the content, it’s easier for visitors to remember when they want to come back.
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Glossary Definition From ABC’s of Online Martheketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Rank
Rank:
- How high a particular webpage or website is listed in a search engine’s results.
Obviously the higher you rank, the more prominent your results are going to be and the more traffic you will see. This is true across any industry.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Distribution Network
Distribution Network:
- A network of websites or search engines and their partner sites on which paid ads can be distributed. The network receives advertisements from the host search engine, paid for with a CPC or CPM model.
To be completely honest, I don’t have an example of this or any experience. If you do, please share it in the comments so we can all learn from YOUR expertise! You have all weekend to “school” us!
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Affiliate Manager
Affiliate Manager:
- The manager responsible for overseeing the marketing of a merchant’s program including forecasts and budgets, as well as communicating with affiliates regularly, establishing incentives and monitoring industry news and trends.
Yep, it’s back to the AM grindstone for me today! The “vacation” that is Affiliate Summit is over and I had a terrific time and met a lot of great people! So now I get to snap back to reality and return to weeding through affiliate applications, answering emails, and all the other hats I do!
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Chargeback
Chargeback:
- An incomplete sales transaction (for example: merchandise is purchased and then returned) that results in an affiliate commission deduction.
Unfortunately this is an unavoidable occurrence when dealing within the realm of retail. Customers change their minds. Products don’t always meet expectations. So of course when a merchant is forced to refund the customer, they’re also forced to not pay the affiliate who referred the sale.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
