Online Marketing Glossary: Text Link
Text Link:
- A link that is not accompanied by a graphical image.
More commonly in affiliate marketing, display advertising of using banners is going out the door and we see more text links along side of the more technical widgets, videos, and flash banners.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Optimization
Optimization:
- Changes made to a webpage specifically to improve the positioning of the page on search engines.
SEO is a big industry, and it’s the best and most cost effective thing you can do for your website. There are companies you can hire to do extensive optimization, like New Edge Media, and you can do smaller things on your own with some basic tool sets available around the internet.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Geotargeting
Geotargeting
- The method of targeting audiences geographically. Search marketers specify where ads should be placed, not just which keywords trigger the ads.
There was some talk of this during the first day of the Social Media Marketing Summit. People are becoming more savvy in searching with their zip code added to narrow down the search results to relevant services in their area. I know I do it all the time – when I moved about a month ago one of my first searches was “delivery 94577” to see what delivered to my area. Geotargeting helps localized services and businesses to spend their money where it matters – people in the area likely to use their services – and not waste their ad spend on people outside of their geographical service area.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Contextual Search
Contextual Search
- A search that analyzes the page being viewed by a user and gives a list of related search results.
Google’s Gmail is the best example of this. Have you ever looked at the right side of the window when you’re looking through your Gmail? What they’re doing is the epitome of contextual search – your friend sends you an email about what to do for a friend’s birthday gift. The ads on the side of the page are going to show you sponsored ads on gift sites, party planning, event space, etc. that could relate to a birthday party.
This is the best example of targeted ads, as well. Showing the casual browser products they might be interested in is one step in the right direction towards turning a browser into a buyer – sometimes you don’t know you’re looking for something until you see it.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Page View
Page View:
- The term for the loading and screen presentation of a single webpage.
This is the generally accepted criteria for a page view when measuring metrics and analytic on a website. It’s important that there be one standard like this because metrics can only be given universal acceptance and creedence when everyone understands what a page view is.
For example, if Software A registered a page view as the minute someone clicks on a link, that wouldn’t register as a page view in Software B using the above definition. So the same website could have an overinflated number of page views according to Software A than the generally accepted metric in Software B.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Hit
Hit:
- Request from a Web server for a graphic or other element to be displayed on a web page. Sometimes the misleading term hit is not the same as a visitor.
A visitor is looking around at all the elements on a page, but hits only count the cold hard numbers of how many times sometime loads. This number is usually a lot higher than visitors since visitors can load different images multiple times in navigating around the site.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
