I’m considering whether or not I want to continue with this blog. I’m not sure that many people really read it consistently, and I’m beginning to doubt if there’s room in this space for another marketing blog from someone who didn’t even go to school for marketing. Is my perspective that unique? Not sure… so, I’m at a precipice I guess.

The blog isn’t even a year old yet, but I find myself questioning whether or not the blog is adding any value to the space or am I yet another jackass sharing their opinion with people who didn’t ask for it? According to Google Analytics, which longtime readers will see that I couldn’t even keep THAT working, I get about 61 visitors per day. 10,072 since January 1. But how accurate is this since my reporting has had fails a couple times? And does this even matter?

Unless I receive a boom of entries for the contest by Sunday, the contest has been a complete failure with not one single entry as of this moment. I thought the prizes were pretty sweet… hell I’d love to win them myself. What did I do wrong? Not put WIN A VADO! in the title? Rely too heavily on promoting it through Twitter?

Of course, this first year is a total learning curve. Find what works, what doesn’t. I can’t expect to just jump in and be the bomb. Am I being too rash? Not patient enough?

Confusing whether I’m representing my employer or myself is also weighing heavy. Am I forsaking my employer by endorsing my personal brand within my web presence?

These things weigh heavily on my mind as more and more work seems to pile on me – both at my place of employment and at home. Sure it’s building my “personal brand”, and I’ve gotten some cool opportunities from it like co-hosting the Affiliate Thing podcast and an upcoming opportunity that I’m not quite ready to announce yet, but…is it ultimately worth it?

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