Linkspam:

• A company attempts to place as many inbound links as possible to it’s site regardless of the context of the originating site.

Unfortunately, I’ve seen this before in practice.  Uninformed manager put their stock entirely into metrics, so that inbound link metric and page rank can be heavy hitters.  Professionals truly versed in proper SEO strategies know that the originating content matters almost just as much as the presence of the link.

It can be difficult to push back to overbearing and uneducated managers sometimes, so remember that you have your industry peers to help you to formulate convincing arguments for your side.

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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