Online Marketing Glossary: Social Network
Social Network:
- Online networks of communities who share interests and activities or who are interested in exploring the interests and activities of others, which necessitates the use of software.
Okay, this seems like an overly technical and complicated definition, so let me throw some commonly known examples at you instead. Facebook. MySpace. LinkedIn. Social Networks and social networking is a great way to connect with friends, family, and colleagues!
It’s probably too late to register for Affiliate Classroom Live, so now you’re officially missing out on my round table discussion about social digital networking for affiliate managers, which will be happening in T-minus 1 hour and 50 minutes in the Waterfront I Ballroom here at the Boston Seaport Hotel.
Don’t worry – I’m sure to post a recap. I’m solid like that 😉
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Arrived Safely in Boston
I have arrived & ready for Affiliate Summit East 2008! I have to first say kudos to Missy & Shawn for selecting a wonderful hotel & conference center to host the summit! It’s super close to the airport so it took me much less time to get here than I anticipated, great in-room accommodations (LAN connection FTW!), and speedy service. Let me illustrate my time line thus far for you.
- 6:50a – Plane landed
- 7:20a – collected bags & waited less than 5 minutes for a cab
- 7:35ish – arrived @ Seaport & checked in
- 7:40a – ordered some hot breakfast
- 8:00a – was eating wonderful hot breakfast
So, speedy service is always excellent! I’ve had time to take a shower & refresh from my red-eye flight from Oakland & am now getting ready ti head down to the Affiliate Classroom Live event to join everyone mid-morning as I’m expected. More kudos are in order for the Summit’s partnership with Jet Blue…I’d never flown Jet Blue before and it was delightful. Thanks to the wonderful timing of my flight, FX channel programming, and the fates, there is NOTHING as cool as watching the final climax of Batman Begins (the elevated train derailment) at the exact time a jet is taking off below you!
I’ll leave your morning reading with some tips regarding the hotel I’ve discovered thus far, and then I have to finish getting ready and go find the right room!
- The body lotion in the bathroom – a little goes a LONG way.
- I got a really low connection to the wi-fi, but that might just be my nearly ancient Dell Latitude laptop, so if you’re in room I recommend using the LAN cable on the desk.
- In room dining was SUPER fast this morning; could have been the time of day but I’m hoping it’s just fast & excellent service.
- Staff has all be enormously friendly.
- If your room is laid out like mine (and I didn’t opt for anything special) the cabinet below the TV & ice bucket has a fridge…I didn’t find it at first lol
Remember if you see me around I look like this – say hi!!
Read MoreOnline Marketing Glossary: Data Feed
Data Feed:
- A text file that contains the information needed to generate a website. It is provided either directly to the affiliate or indirectly through a network. The affiliate then converts the data feed into a database, which is then used to populate webpages full of products.
There are a lot of questions in the affiliate world surrounding data feeds. What content is required? How should they be formatted? I know that one of the hopes of the budding Performance Marketing Association is to set some industry standards on this rogue content generation tool.
Unfortunately for me, data feeds are something that I’ve yet to master. It’s one of those things I keep meaning to research and learn how to generate and use, but haven’t yet had the time. If you want to learn more about the PMA’s efforts, they’re hosting a Q&A on Monday at Affiliate Summit East in the Harbor View Ballroom from 1:30 pm to 2:30 pm.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Now Published! Affiliate Manager Communication Strategies
Issue 2 of FeedFront Magazine is hitting mailboxes as we speak, and will be distributed at Affiliate Summit East next week. I’m happy to say that an article I wrote has been published! Now you can read all about a great strategy to keep in contact with your affiliates as a manager. Check out my article on page 12 of the magazine.
If you can’t wait for your hard copy (as I couldn’t) you can download just my article here. Or, if you actually want to read the whole issue, you can get it here. There are a lot of other great articles this time around, including a look at ABestWeb.com founder Haiko de Poel Jr, coupon code woes, and avoiding NY state tax nexus.
I hope to write another article for FeedFront soon, I just need to rack my brain for some ideas :). If you’ll be going to Affiliate Summit East, we’re sure to have a blast. Remember to take lots of pictures – the gang at FeedFront is holding a contest and YOUR picture (or mine!) can win the coveted cover position for the 3rd issue of FeedFront. Not only does the winner get the bragging rights of having their photo on the cover of the magazine, but you also win a full conference pass to Affiliate Summit West 2009 happening in Las Vegas January 11th – 13th.
Read MoreOnline Marketing Glossary: Inbound Link
Inbound Link:
- A link to a particular page from elsewhere on the Internet. Inbound links are important to SEO because many search engines’ rankings are at least partially based on the amount of inbound links.
Your break from the glossary is over! Inbound links are tricky as you usually have no influence on whether you get them or not. A good tip is to submit your site to directories at the beginning to start building some inbound links, and make sure your content is good. If you have excellent content, more blogs and other websites within your niche will want to link to yours.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
