Online Marketing Glossary: Pay Per Click
Monday
Sep 8, 2008
Pay Per Click (PPC):
- A program where an affiliate receives a commission for each click they refer to a merchant’s website. PPC offers some of the lowest commissions and high conversion ratio since visitors need to only click on a link to earn the affiliate a commission.
The most common search engine utilizing PPC is Google AdWords, however some PPC affiliates are also fond of Yahoo and MSN due to the lack of saturation of the market there. The downside is that not as many consumers are using Yahoo or MSN to search than Google. Some of the most successful super affiliates are PPC affiliates.
PPC is the core of search engine marketing (SEM).
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
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Vito
September 9th, 2008 at 9:00 am
Well I have a Affiliate program on my web site http://www.totaltrinkets.com . It works by you joining that's a given. Then you create a link place it on your web site, blog, bottom of every e-mail. Once a person clicks on it, and buys something I will give you 5% of the sale. If at any point I see your giving me a lot of sales leads then I will increase it. For example if every 4 weeks your sending me lets say 40 buying customers then I will push it up by 1%. If you send me in a 4 week time I get over 100 buying customers I will push it up to about 10 to 24%.
TrishaLyn
September 9th, 2008 at 7:22 pm
Hi Vito,
Yes, that is how the standard pay per sale works, not pay per click though.