Online Marketing Glossary: Analytics

Posted on Oct 18, 2008 in Marketing | 4 comments

Analytics:

  • Technology that helps to analyze the performance of a website or online marketing campaign.

glossary bookAnalytic data, while annoying for those of us that aren’t numbers people, are crucial to understanding where your visitors are coming from and what they want.  It’s also imperative to know what you’re doing on your site is working and what needs to be changed.  There are several free analytic tools out there, like SiteMeter, Google Analytics, and StatCounter.

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Glossary Definition From
ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

4 Comments

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  1. Bill

    nice info…but how that tools work???

  2. Jordan McClements

    Google Analytics definitely works well for me!

  3. TrishaLyn

    Generally speaking they give you some code that you have to put onto your website into the HTML code and then from there they can track the data.

  4. TrishaLyn

    I agree, it's the most comprehensive and user friendly of all those tools. I've never used sitemeter but stat counter isn't very user friendly.