Online Marketing Glossary: Analytics
Saturday
Oct 18, 2008
Analytics:
- Technology that helps to analyze the performance of a website or online marketing campaign.
Analytic data, while annoying for those of us that aren’t numbers people, are crucial to understanding where your visitors are coming from and what they want. It’s also imperative to know what you’re doing on your site is working and what needs to be changed. There are several free analytic tools out there, like SiteMeter, Google Analytics, and StatCounter.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
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Comments
Bill
October 18th, 2008 at 10:33 pm
nice info…but how that tools work???
Jordan McClements
October 20th, 2008 at 6:10 am
Google Analytics definitely works well for me!
TrishaLyn
October 20th, 2008 at 3:55 pm
Generally speaking they give you some code that you have to put onto your website into the HTML code and then from there they can track the data.
TrishaLyn
October 20th, 2008 at 3:56 pm
I agree, it's the most comprehensive and user friendly of all those tools. I've never used sitemeter but stat counter isn't very user friendly.