How Seniors Can Be Successful in Internet Marketing

Posted on Sep 16, 2011 in Affiliate Marketing, Guest Posts, Marketing |

Guest post by Pat Tate

When seniors were younger and pictured retirement, they most likely pictured themselves finally having the time and money to enjoy some their favorite activities. Maybe they saw themselves traveling, having more time to cook their favorite dishes, fishing at the beach or taking in extra games of golf. Or, maybe they imagined themselves finally having enough extra money to spoil their grandkids and buying them their favorite toys.

Despite careful planning, many seniors may need a little help supplementing their income. Others may just be looking to make a little extra cash. Some seniors are fortunate enough to reach their goals of financial freedom in their retirement years. Isn’t that, after all, what years of working hard and saving money were for? But, after a few years of having all the time they want to enjoy themselves, many seniors become bored and start looking for something to stimulate their minds.

Internet marketing is the smartest way for seniors to earn extra money and satisfy their need to be more involved. Seniors today are able to contribute more in their retirement years. They are able to be more physically active, energetic lives.

Nevertheless, learning how to start up and operate your own business can seem daunting for most seniors, especially when it comes to using a computer and the Internet. Computers are relatively new. And, while the younger generation has grown up learning about computers at school and even using them at home, they are still foreign to many seniors.

There are challenges that come with starting a new business and learning new skills. But, facing the challenges of learning to excel with computers and in the niche of Internet Marketing can offer a number of benefits for seniors.

Why Seniors Should Pursue Internet Marketing

Starting a business can take time away from retirement leisure activities like fishing, golfing, cooking and spoiling the grandkids. But, there are a ton of reasons to pursue computers and Internet Marketing. Here are the top five reasons to get started with Internet Marketing.

  1. More Money: Internet Marketing can help supplement your income and offer more financial freedom during your retirement years. You can start supplementing your income now so that the rest of your retirement years will be freer and more fulfilling.
  2. Be Your Own Boss: Best of all, with your own business, you have the freedom to set your own hours. You can choose how much or how little you want to work and when it will fit into your schedule. You can still pursue all of your leisurely retirement activities like cooking, crocheting, golf and travel and work when you want to.
  3. Feeling of Success: Having your own income and have authority over your schedule, can give you a sense of personal pride and accomplishment. Recognition and praise for your achievements may have been easy to come by during your career.
    But, just because you are retired, doesn’t mean that you don’t still need the thrill of conquering new goals. Whether your goal is to run a successful business or get extra cash, succeeding at something new can give you a fresh outlook.
  4. Cognitive Stimulation: Trying to tackle a new skill can seem like a daunting task, but conquering new skills like Internet Marketing can boost more than just your bank account.
  5. Learn a New Skill: Okay, learning a new skill might not appear to be a bonus. But, along with the fact that new skills keep the mind alert and boost self-esteem, learning to use a computer and the Internet can also be skills that boost the quality of life and add convenience.

Getting Started with Internet Marketing

Getting started with Internet Marketing can be as easy as performing a basic Internet search. If you already know how to perform searches, use email, create documents and other simple computer tasks, then you’re ready to learn the ins and outs of Internet Marketing.

When you perform a simple “search” on your computer through Google, Yahoo or another search engine, you can plug in the phrase “Internet Marketing” and virtually thousands of options will appear. You can narrow the search by entering “Learning Internet Marketing,” and all types of links to Internet Marketing lessons, video tutorials, eBooks and advice.

If you don’t know anything about computers, there are classes available at your local colleges, senior citizen centers, and even other locations in your area. Help is out there if you’re ready to get started.

One of the best ways to get started is to seek out reliable blogs and forums on Internet Marketing. If you’re familiar with computers, you’ll know how to perform simple searches, and you might also have friends within the Internet Marketing niche that can advise you on some websites, blogs or forums they’ve used in the past.

A suggestion to start with The Warrior Forum (www.warriorforum.com), which is one of the most widely used, powerful and communicative forums on Internet Marketing. When you join, you’ll be among a variety of other members, ranging from those who are new to Internet Marketing to those who have already built their success.

You’ll even find members of all ages. Even though you’ll find a variety of ages and levels of experience, members will have a few things in common— a desire to learn more about Internet Marketing and to help others by sharing their knowledge.

Here you’ll find experienced Internet marketers who can answer your questions, give you advice and help you get over the humps of getting started.

Facing the Challenges of Internet Marketing and Avoiding Scams

Seniors face many of the same problems that younger competitors face when trying to first break into Internet Marketing or start any new business venture. But seniors also face unique problems as well. Some of them are:

  • Many seniors are intimidated by computers and are hesitant to learn new things.
  • They didn’t learn about computers during school or when they were younger.
  • Slower mental capacity. It may take longer to learn some of the new terminology and technical aspects of computers and Internet Marketing.
  • Many seniors believe that they just can’t learn new skills, which is not true!
  • A lot of seniors who are familiar with computers and the Internet are afraid of getting scammed.

CautionDo you remember what it was like when you first learned to do many of the leisurely activities you enjoy now? Remember the first time you caught a fish, the first time your grandmother let you cook with her in the kitchen, or the first time you went to the practice range. You may have found learning to do these things daunting at first.
Learning to use a computer or learning new Internet Marketing skills now may seem overwhelming and difficult as well. But the challenges of learning can be overcome if you’re willing to put in the effort. One thing never changes; enthusiasm is the key to learning and to success.

Also, don’t let the fear of getting scammed keep you from exploring the benefits of Internet Marketing. Any time there’s money to be made from teaching, selling or promoting products and services, you can also expect a number of scams designed to take your money.
If you do your research and know where to look, you can detect the good from the bad on the Internet and avoid Internet Marketing scams.

On reliable sites like The Warrior Forum, you’ll find “Success, Power and Self-Improvement,” discussions, products and services and special offers. But, you’ll also find those who are successful and experienced with Internet Marketing and can offer advise and tips to point you in the right direction. Be careful and look into anything that promises “quick and easy” profit.

Turning Challenges into Successes

By simply changing your outlook about learning to use computers and the Internet, you’ll open doors to a world of financial, mental and social benefits. The challenges you’ll face when you decide to start you Internet Marketing business will becomes exciting opportunities that will enhance the quality of your retirement years.

Your mind will be taxed at times, and you might doubt your ability to take on to tackle obstacles when they come your way. But if you persevere, you might be surprised to discover what you can still achieve – even in your retirement years.

The best thing seniors have going for them is all the help that is available, both on computers and around your city and town. Take advantage of these opportunities to learn about computers and Internet Marketing and you’ll be surprised how your life will change for the better.

Don’t become overwhelmed! Some mistakes can be expected. But remember, you had to learn to tee up a golf ball before you could get a hole-in-one, and how to bait your hook before you could catch that catfish. Take it one step at a time; learn the rules first.

It takes time to master anything new, but the advantages for seniors to learn Internet Marketing are astounding!

Good luck!

As a senior Pat Tate started to explore Internet Marketing. She uses her blog as a journal to keep track of the people and programs that she has met along the way at Grandma’s Internet Marketing/blog.  She is an avid golfer and invites women to join her to talk golf at Women’s Golf Center.  She has always loved toys and as the proud Grandmother of five beautiful Grandchildren she gets to play with new ones at Grandma’s Toy Review.