Make PLR Unique Content

Posted on Sep 30, 2011 in Affiliate Marketing, Guest Posts, Marketing |

Guest Post by Pat Tate.

As the top search engine, Google makes regular changes to its algorithms to ensure users only find the most useful, relevant content. Just when site owners get used to how Google works and what the search leader wants, they change their game yet again. Their latest change shook up the world of article marketing more than a little.

In March 2011, Google released a major update, commonly referred to as Panda. The target of Panda was content mills or farms and duplicate content. The object is to provide users with original content instead of poorly written duplicate content. Anyone writing or using PLR content was instantly affected in some small or big way.

Some sites saw their page rank drop considerably and along with it, traffic. Budgets were created around using PLR content, which is much cheaper than exclusively written content. Now sites are wondering whether PLR has any type of future since Google decided to change the game.

What PLR Offers

PLR, or private label rights, content allows you to purchase or freely use content for your own needs. Numerous buyers can use the same content however they see fit. At this point, you already see the problem. However, PLR has so many benefits that no one really wants to stop using it.

Sellers love to create PLR content for purchase. Instead of having to carefully craft unique articles, they create one piece or set of pieces. They sell the same content over and over, profiting from a single job multiple times. While the content is sold at a lower rate, the seller saves time and is able to create more PLR content, earning them even more over time. Sellers definitely don’t want to see PLR disappear.

Buyers looking for PLR content are able to buy exactly what they need and get immediate access to it. There is no waiting, which is what happens when you contract out work for original content. For the cost of a single, unique article, buyers could get an entire package of PLR content containing as much as ten articles. They can also get content anytime. This is perfect for sites needing content on a trending topic. PLR content can be used on the site itself and on other sites to help market a site. It can also be used offsite as free reports and even in videos. Buyers want nothing more than to see PLR stay around.

Time For Change

A common myth, which quickly took fire right after the Google Panda update, was PLR was on its way out. Google wanted change; so old marketing techniques would no longer work. However, myth is the operative word here. While there is some truth behind the myth, PLR isn’t going anywhere. The only truth the myth holds is the fact change is needed.

You can’t use PLR content like you once did. It would be great to simply copy, paste and be done. Since you never know how many others have purchased the same content you are using, the odds are against you. Google may very well punish your site if they have duplicate content on it. The only exception is content which is only found on the author’s website and one article directory.

Make PLR Your Own

The key to bypassing Google’s new requirements is by actually making PLR content unique. Before you think you would be better off buying original content, take into consideration how little is needed to rewrite PLR content. Google looks at several different aspects of the content on your site.

The first is the title. The title should always be significantly different. It can contain the main keyword, but the others words should be changed. This part is the hardest. A title could be changed from ‘A Golf Driver for Your Game’ to ‘The Ratings for Golf Drivers.’

Next comes the first paragraph. If the first paragraph is unique, Google assumes the rest of the article likely is. Take the time to reword several sentences and you are set. For good measure, reorganize the article if possible and change a sentence here and there.

Rewriting isn’t difficult. You already have all the material to work with. There is no need for extra research. PLR content takes care of all the actual work. All you need to do is reword the article so it sounds original. You already have your topic and information. This makes PLR content the cheaper alternative.

When all the research is done for ‘How To Buy the Best Bassinet for Baby’, you can quickly rewrite the articles into unique content for your website.

Look For Quality

Some sites with duplicate content weren’t affected. The reason – they use high quality content. While you still can’t use multiple pieces of content without being affected in some way, the fact remains that quality is important. Before you try to rewrite any PLR content, ensure what you purchase is of the highest quality. Google wants content which is well written and relevant to your website.

Finding content, which already meets these requirements, makes your job even easier. If your content provides value to your visitor, you will receive more traffic. This helps with your page rank. Google is relying on a social aspect in addition to Panda, so popularity is important.

If you don’t have to worry about verifying information or editing for grammatical errors, you spend far less time on spinning an article for your site. This makes PLR content even more beneficial to your site.

Turn 2 to 1

With PLR content being so inexpensive, you can actually take advantage of something else Google is looking for. Google prefers content, which is longer. A 1,000 word article with useful information will rank higher than a 400 word one. So how does this possibly make a difference?

When you buy package content, you receive multiple articles on the same topic. Instead of publishing a single, duplicated article, take two or more and turn them into one longer article. You can reorganize paragraphs, change a few sentences and create your own title. Suddenly, you have a long, original article, which Google loves.

Turn 1 To Many

If you are able to write your own unique content, but find it hard to come up with ideas, use PLR content for ideas. A well written piece of PLR content can often be turned into two or more articles. For a small price, you receive numerous ideas. List type content is perfect for creating multiple articles. Instead of having to rewrite a single article, you actually get even more for your money.

This is also a good idea if you want content, but don’t have the time to research it yourself. Quality PLR content is already researched. You create your own articles from the research already done. You save both time and money without any penalties from Google.

Using Other Writers

If you don’t like writing your own content, rewriting services are still much cheaper than original article content creation. A single piece of PLR content can be rewritten multiple times for just a small fee. Do this regularly and you have a pool of content with which to market your website. While it is technically the same article, it is different enough to pass Google’s test. Numerous ghostwriters are available to turn PLR content into usable content for your site.

PLR‘s Future

PLR still has a very stable future. Google is constantly making changes to their algorithms. Panda has already seen multiple changes, which has benefited some sites and hurt others. The only way to stay ahead is to change with Google. As long as you follow their rules, PLR content is still a site owner’s best friend. Article marketing is still possible using PLR.

Sellers will have no problem selling their content. If they offer rewrites as an additional service, it is possible they will even increase business. To make sure you aren’t affected, make sure the content you provide is well written and researched. Buyers have nothing to lose by using PLR content. They just need to take the time to make it truly their own. Whether they do this themselves or use someone else, it doesn’t matter.

Google will do everything it can to be the number one search engine, regardless of its affect on websites. It is up to websites to make sure the methods they use fit in with Google’s vision. However, websites do not need to look elsewhere for content. PLR content is still king and will remain so. The key is to always make it original and high quality. Site owners who review Google’s new rules are likely to make the most of PLR content.

As a senior Pat Tate started to explore Internet Marketing. She uses her blog as a journal to keep track of the people and programs that she has met along the way. Grandma’s Internet Marketing/blog.  She is an avid golfer and invites women to join her to talk golf at Women’s Golf Center.  She has always loved toys and as the proud Grandmother of five beautiful Grandchildren she gets to play with new ones at Grandma’s Toy Review.