How to Determine if Your Business Needs a Social Media Manager

Posted on Jun 13, 2012 in Career, Guest Posts, Social Media |

Guest Post by Melanie Slaugh.

social media logos, twitter, linkedin, facebook, google, bing, wordpress, youtubeUnless you’ve been living under a rock, your business has probably made the wise decision to incorporate social media into its marketing scheme. Social media and the Internet give you a chance to reach thousands of new customers on a regular basis and who wouldn’t want to leverage that to their benefit? Of course, it only works if you’re doing it right. If you’ve been on the fence about hiring a social media manager or not, here are five signs that it’s time to do so.

You don’t know the first thing about social media and you have no desire to learn

Easy. Hire someone to do it for you. It’s not worth the back and forth or the stress over if you should learn how everything works or not, nor the worry about if you have the time to learn the tricks of the trade or not. You would be better off hiring someone with the technical know-how so that you can focus on what it is you do best for the business.

You’re spending more time trying to figure out how to tweet than is monetarily feasible

If you’ve made the leap into social media marketing but you’re going into it blind then it can go one of two ways: either you’ll pick it up quickly or you will spend countless hours trying to learn to the point that it’s not worth it. When attempting to learn social media starts cutting into your productivity (and subsequently, company money) then it’s probably time to put that money to better use and to hire someone that knows what they’re doing.

Your automated messages aren’t generating the buzz you wanted

Successful social media is so much more than just scheduling automated tweets or Facebook posts, and if you go into it thinking that all you need to do is send out automated posts you’re going into it destined to fail. The reason social media is so successful is because of the personal interaction that it allows members to feel. Having a social media manager means you have someone who is capable of developing these relationships and building your brand.

You don’t have time to maintain the accounts

Social media success is a direct result of the time that is spent being active online and maintaining the accounts. If you don’t have the time to dedicate to the different social media then you’re better off hiring someone whose sole job is to promote and engage with customers via those accounts.

Not everyone needs to hire a social media manager, and many businesses do just fine passing off those responsibilities to employees who can pick up the slack. However successful social media does require being savvy enough with it to not only keep the accounts alive, but also to grow them. If you’re finding your businesses’ social media is lacking, it might be time to hire a professional to take it over.

Melanie Slaugh is enthusiastic about the growing prospects and opportunities of various industries and writing articles on various consumer goods and services as a freelance writer. She writes extensively for internet service providers and also topics related to internet providers in my area for presenting the consumers, the information they need to choose the right Internet package for them.  She can be emailed for follow up.