Managing Blogger Expectations: Conversions vs. Impressions

Posted on Jan 12, 2016 in Affiliate Marketing, Conferences & Networking |

If you’re reading this because you’re attending our session at Affiliate Summit West 2016, thank you!  This is a companion resource list to go along with the panel “Managing Blogger Expectations: Conversions vs. Impressions” from ASW16.  


Feel free to download our contact information: Managing Blogger Expectations Speaker Info

Affiliate Summit - Virtual PassResources

In our discussion, we define a few affiliate marketing specific terms that bloggers might not be familiar with:

  • Conversion Rate: The number of visitors who convert after clicking through on an ad, divided by the total number of clickthroughs to a site for that ad.  (Expressed as: total clickthroughs that convert / total clickthroughs for that ad = conversion rate.)
  • Impression: An advertising metric that indicates how many times an advertising banner, link or product on the internet is viewed.
  • Earnings per 100 Clicks (EPC): Earnings or average payout per hundred clicks.
  • Earnings per 1000 Impressions (EPM): Earnings or average payout per thousand impressions.

If you can’t make it, that’s cool!  Our session is being recorded for all attendees and, eventually, for the general public.  You can also come up to us when you next see us and harass us!