BlogOnExpo – We’ll Be There!
BlogOnExpo is a collaborative effort that was started by Aditya Mahesh. The goal of the website is to make the experience of attending an industry conference available to all. With prices reaching up to $1000 per ticket plus airfare, hotel bills, and other travel expenses, it is not much of a surprise that many individuals and companies cannot afford to attend these conferences. Hence, they have attempted to recreate the conference experience online, where it can be accessed at no cost.
This particular conference will be covering the topic of blogging. When launched on January15th, 2008, the conference will feature sessions, interviews, videos, and more. The sessions featured in the expo will be written by Aditya and some of the other blogging experts met along the way. Each session is written with the mindset of helping you improve your blog and ultimately increase your blog’s readership, impact, and revenue.
PsPrint is a proud exhibitor at BlogOnExpo. Remember to read their blog to keep updated on the expo and stop by on January 15th to see all the exhibitors and read the valuable tips and sessions available to bloggers out there.
Read MoreMeet Me at Affiliate Summit West 2009!
Holy smokes, I leave in a week for Affliate Summit West 2009! Once again at the Rio All-Suites Hotel & Casino in Las Vegas, I’m looking forward to a trip to the Carnival World Buffet and some networking madness! This will be my 4th summit, so I’ve begun to know what to expect – at least enough to once again take on a conference newbie through the Affiliate Summit Mentor Program to help them to know what to expect.
I’ll be arriving the afternoon of January 9th with a bag or two and some tentative dinner plans under my arm! I’ve been anxiously loading sessions I want to be sure to attend and other auxiliary events into my Tripit account to keep track of everything. If you want to chat with me I’m sure I won’t be hard to find, but you can always drop me a line too.
If you want to go and haven’t registered for the conference yet, DO IT NOW! They’re close to a sell out, as usual, by about Monday the 5th with only a couple hundred registration spots left.
See you there!
Read MoreAnother Suitcase in Another Hall
It’s the end of a 2 year streak for me here running our Mailing Services at PsPrint. I’m passing it on to an able-bodied lieutenant and the Customer Service department… probably where it should have been the whole time. At this point the majority of the day to day stuff has been passed on and it is a bit strange to come in and not have to do these things.
But what will I do with my days? More of the same, really, just with more time to focus. We’re still transitioning our current affiliate program into a reseller program and have begun our true affiliate program over at Commission Junction. I’ll have more time to properly manage both programs and follow up with affiliates and resellers alike.
There will also be more time to focus on our email marketing campaigns, trade shows, advertising opportunities, blogging, social network marketing, reputation management, new media, and our green printing initiative.
So the end of an era has come and 2008 will be a fresh year for me here. I’m excited, and yet, anxious. Bring it on!
Read MoreLeftover Turkey Day Thoughts
It’s been an insane two weeks here at PsPrint… so much so that I haven’t blogged at all!
I know you’re shocked. As was I when I realized how long it’s been.
We went and exhibited at the National Association of Realtors® Conference & Expo in Las Vegas the week of November 13th through 16th. The show went well, we got a great turnout of people stopping by our booth, and the few sessions I was able to attend were pretty informative. A great asset of the show is that audio recordings of the sessions are available online, so I’ve ordered recordings of the sessions I didn’t make it to.
For me, still a relative newbie in the trade show scene, it was exciting to be at such a huge venue but I was a bit disappointed that I didn’t give myself a bit more time to walk around the show floor. I did buy new shoes that are super comfy before the show and didn’t repeat my former mistakes of my feet killing me. Not to say that my feet didn’t hurt by the end of the day, but nowhere near like the CAR show.
While in Vegas for the show, I had to do a lot of work from my hotel room on my personal laptop. Which was difficult since my personal laptop doesn’t have some of the capabilities and programs that my work computer. So this week has been spent spending 9-10 hours in the office playing catch up on all the things I managed to get behind on.
Yesterday being Thanksgiving, I’m thankful for my friends and family. Thankful for my job, my current manager, and all the opportunities I’ve been afforded here this year. Take a few minutes to be thankful for what you have and look up some good turkey recipes!
Read MoreThe Dark Side of Company Loyalty
As many employers know, your average employee is only as loyal as their options. For most hard working Americans, if a better opportunity arises they will take it, regardless of years put into their current company or bonds made. As a country we’re all after the American Dream of wealth, success, and 4:00 a.m. gambling binges on acid in Vegas. So when you give an employee the opportunity for more money, they usually chomp at the bit.
The retail world is similar, except in an opposite way. Most people are looking for the bargain, the cheapest deal, the best rate. The most bang for their buck. And even the bonds of loyalty can be broken.
Last week, after deciding to print my own holiday cards but considering how much money I have to spend, I took a look at our main competitors website from home – I dare not speak their name, other than to say it rhymes with Trista Lint.
Image courtesy of Stuart Miles / FreeDigitalPhotos.net
As much as I love PsPrint and know that our quality is top notch, prices are affordable, and turnaround is second to none, I was willing to put aside the tenets that I preach to potential customers in favor of the cheapest rate I could get for some customized holiday postcards to send to my very large family. While saddened, I have to admit that I, like many people, don’t have much to spend on something as, well, socially optional as holiday cards. So late at night, when no one was looking to shame me, I scoped out the competition to see if I could get a better rate with them.
I admit, I expected some ridiculously cheap price or promotion, knowing that the quality would be less than ideal but it’d suit my needs. I’m ecstatic to say that I was wrong! Even a minuscule quantity was more expensive than the 100+ cards I need to have printed. It filled me with great relief to know that what I’ve been preaching to those hundreds of thousands of potential customers over the years is true – we really DO have the best prices!
So my faith and loyalty in PsPrint have, of course, been renewed. And just in time for the National Association of REALTORS® Conference & Expo next week! We’ve got the details set and I fly out this weekend. Now I can easily tell people with 100% confidence that we have the BEST rates out there!
BOOYA Trista Lint!
Read More2007 REALTORS® Conference & Expo is NEXT WEEK!
The games are about to begin! That’s right, next week is the 2007 National Association of REALTORS® Conference & Expo at the Sands Expo Center in Las Vegas. PsPrint will be there in full force at booth 2740 in the NAR Partner Pavilion. Stop on by and participate in our great giveaways for an iPhone, some wine, or a Visa Gift Card. We’ll also be offering a 30% Off show special discount for any orders placed at the show.
I’m super excited for this show, and not because it’s in Las Vegas since I was just there a few months ago. This is my first massive trade show, and I’m stoked to be representing our company and attending some really great seminars. The two that I’m the most excited about are on Tuesday and Friday. 
Tuesday afternoon there is a seminar given by Seth Godin, author of Permission Marketing, Purple Cow, and a great blog that I subscribe to (speaking of Seth speaking[heh]). Friday at the close of the show there’s another presentation being given by Scott Bedbury, marketing genius behind Nike’s “Just Do It” campaign and Starbucks’ marketing campaigns.
There are just so many learning opportunities for me at this conference, not only in the way of marketing but also networking and trade shows. I hope to really knock the ball out of the park on this one. Unfortunately we’re also working on some changes to our affiliate program over here, and that all has to be postponed until we return from the show on the 19th. But those changes will be exciting as well in their own right!
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