Affiliate Marketing Fanatics 17: Coming Soon – Black Friday!
Podcast: Play in new window | Download
Affiliate Marketing Fanatics – A Publisher (Mike Buechele) and an Affiliate Manager (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
Well, it’s been awhile, hasn’t it? Schedules have been ca-razy lately and Mike & I just haven’t been able to get together to record. So, welcome back as stand in co-host Eric Nagel! We got back to our roots in talking strictly from the affiliate vs. affiliate manager discussion. We come in at a cool 42:50. In in this episode we discuss:
- The new Retweet function on Twitter – meh.
- Holiday affiliate contests
- Paulson Management Group’s “A Jingle for your Jangle”
- ShareASale’s Fourth Quarter Frenzy
- Increased communications from affiliate managers during the holidays
- Still more emphasis on Black Friday than Cyber Monday
- Happy Monday: The Importance of Mondays this Holiday
- Affiliates buying products through their own links
- Debate: Affiliates Buying Clickbank Products
We promise not to go this long again!
Read MoreAffiliate Marketing Fanatics 16: Wade Tonkin & Blog World Expo Guilt
Podcast: Play in new window | Download
Affiliate Marketing Fanatics – A Publisher (Mike Buechele) and an Affiliate Manager (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
This week we are FINALLY joined by Wade Tonkin of GTO Management and the man behind the Christian Affiliate Marketers Association. We had a fine conversation, accidentally recorded in Mono instead of Stereo since I forgot to switch the defaults on this new computer. I think the sound quality is good though, but welcome any feedback. Since we’re all busy people, I opted for no intro music this week and we come in at a sultry 34:25. In in this episode we discuss:
- Who Wade is, i.e. a partner at GTO Management
- Blog World Expo and their affiliate program (which GTO Management professionally manages)
- The events put on by and the Christian Affiliate Marketing Association
- SponsoredTweets and how that’s going to Mike & Trisha
Affiliate Marketing Fanatics 15: Be My Yoko Ono
Podcast: Play in new window | Download
Affiliate Marketing Fanatics – A Publisher (Mike Buechele) and an Affiliate Manager (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
We kept it short & sweet this week, but hey! We did two weeks in a row! YES… I’m patting us on the back for that. We talked briefly about some things that have been going on in the industry this week, and had a short & sweet conversation with limited tangents. And almost no discussion of Twitter, other than a third party service mention. Since it was so short I messed with outro music too, which brought us to a pleasantly succinct 19:30. In in this episode we discuss:
- The fantastic fill in job Eric Nagel did last week.
- Affiliate Day came & went on September 14th.
- Sponsored Tweets picked up their traffic
- CJU, despite neither of us going.
- How cool it is when industry celebs remember you!
- Halloween & Fall promotions are upon us!
- Fantasy Football with Jason Rubacky and Shawn Collins… and a brief girl’s guide to how scoring works.
Affiliate Marketing Fanatics 14: Eric Nagel in the House
Podcast: Play in new window | Download
Affiliate Marketing Fanatics – A Publisher (Mike Buechele) and an Affiliate Manager (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
Once again, our schedules just were not fated to correspond this week. So we enlisted the help of good ol’ Eric Nagel, the king of awesome business cards, to co-host with me. Watch out Mike – Eric may give you a run for your money! It was a good conversation, a bit more focused than some. And in Eric’s honor – no intro music! It’s a short & sweet episode coming in at 42:30. In in this episode we discuss:
- CJ Keyword Links expiring – how will this affect affiliates?
- Affiliate Day on Monday September 14th
- Twitter changed it’s Terms of Service, and strangely announced it via email.
- WordPress getting hacked last week and some discussion of upgrading WordPress, plugins, and WordPress MU.
- CJU, ShareASale ThinkTank, Affiliate Summit West, Affiliate Convention all on the West Coast – no love for East Coast!
- The phenomenon of Poken, custom logo Poken, and more business-like Poken coming soon.
ASE09: Monday Chris Brogan Keynote (Trisha’s Take)
Despite more and more sessions being on Sunday of the conference, I think most people still consider the official start of the show to be the Monday keynote. This year the event added a second keynote on Tuesday, which Dominic and I have already posted our thoughts on. It’s just taken me awhile to formulate my thoughts for the Monday keynote! The keynote address was given by:
- Chris Brogan, President, New Marketing Labs (Twitter @chrisbrogan)
- Julien Smith, co-author of Trust Agents (Twitter @julien)
Chris actually teamed up with his co-author of Trust Agents, Julien Smith. I’ve heard a lot about Julien through Chris’ blog and twitter, and it was nice to put a face to a name and hear him talk as well. Overall I really liked the message that Chris and Julie gave out: remember social currency can get you farther than monetary currency sometimes. Chris asked that the audience resist the urge to tweet the keynote as they talked as a social experiment. I don’t know how it worked out, but I think most people were true to the experiment and did not tweet through it!
Bullet Point Review!
- To be a trust agent:
- make your own game – standing out
- one of us – belonging
- Archimedes effect – leverage
- agent zero – developing access
- human artist – developing understanding
- building an army – developing mass
- You’re competing with literally everything else in the world for attention.
- There are three levels of attention:
- Awareness
- Reputation
- Trust
- In a lot of ways, network marketing is cold calling.
- Trust equations:
- Trust = Social Capital
- Social Capital + Web = Links
- Social Capital + Web =Traffic
- Social Capital + Web =Social Proof
- Social Capital + Web =A big f’n network
- Understand there are other currencies than cash – that’s the secret of the game.
- Make Your Own Game
- Find your value differentiation.
- Create a new word for yourself.
- Learn the systems – attuned/distorted.
- One of Us
- Find the agent zero.
- Seek frictionless distribution.
- Be everywhere and create/maintain bonds.
- All knowledge is vocabulary.
- Insider language is huge.
- Archimedes’ Effect
- Be the priest, build the church.
- Be the relationship before the sale.
- You live or die by your database.
- Be part of everyone’s 150
- Human Artist
- Connect people constantly.
- Share instead of hoard.
- Practice simple touch points of loyalty.
- Self aware vs. Self involved.
- Build an Army
- Give your ideas handles.
- Teach them to fish.
- Bring your own dial tone.
- Be the elbow of every deal.
- Be human at a distance.
- Sometimes people on top forget they’re normal people too.
All in all I think more companies need to remember that there’s a human element to business. Sometimes karma is the best reason to do things. Here’s the presentation:
Affiliate Marketing Fanatics 13: The Last Temptation of Affiliate Summit
Podcast: Play in new window | Download
Affiliate Marketing Fanatics – A Publisher (Mike Buechele) and an Affiliate Manager (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
Seriously, I should steal Mike’s login on GeekCast.fm & change it to my name since I’m always doing the post production on AMF! Which is my fault that it’s late – we recorded this on Friday and between actual work and finalizing some big weekend plans involving my high school reunion, I didn’t get this edited until early this morning. We’re probably the last people on Earth to post our recaps of Affiliate Summit East 2009 in New York City, but here it is. We’re kind of all over the place this episode, so here’s some of the things I remember talking about. This ramblin’ man of a podcast clocks in at about 54 minutes.
- The parties of Affiliate Summit and Mike’s inability to be in two places at one time.
- The conference facilities.
- Our positive and negative takes on some of the sessions we attended.
- A (now late) birthday shout out to former (?) affiliate marketing dude Sam Harrelson.
- A shout out to Elite Profits and Ian Fernando for giving attendees of their dinner party bottles of Dom Perignon 2000.
