Online Marketing Glossary: Keyword Marketing
Keyword Marketing:
- The method of getting a message in front of people who are searching through the use of particular words or terms.
This is all loosely related to SEO and SEM. Using keywords to get in front of people is the easiest way to get their attention because people frequently search using short keywords.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Destination URL
Destination URL:
- The specific location within a site where the user who has clicked on the ad should be directed. The destination URL does not have to match the display URL but should be in the same domain.
Most of the time it seems to be the best practice to keep the destination and display URL the same when doing pay per click ads.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Arbitrage
Arbitrage:
- A practice through which Web publishers – second-tier search engines, directories and vertical search engines – engage in the buying and reselling of Web traffic.
From my understandings, this is not as frequent of a practice as it once was in the earlier days of internet marketing. But does still happen.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
CJU Course: Web 2.0 Affiliate Marketing in Practice
This session was September 18th and promised to tell publishers and advertisers alike how to embrace web 2.0 in their marketing campaigns and get in on the discussion about upcoming trends for emerging markets, Commission Junction, and the industry as a whole. The panel consisted of:
- Angela Mihalakopoulos, Associate Business Development Manager, Commission Junction (Moderator)
- Shergul Arshad,Vice President Business Development, Stylefeeder
- Melissa D. Salas, Director of Marketing, Buy.com
- David Silverman, Director Business Development, Aggregate Knowledge
Other than a stray weird comment about user generated content being the primary technology of web 2.0 (it’s not a technology), the panel was pretty good. Lots of good ideas, but I apologize in advance if my notes are a big fragmented.
Bullet Point Review!
- The piece of the pie this represents is still small.
- Common tie for web 2.0 is UGC (user generated content).
- UGC drives social interaction.
- Collaborate, engage, interaction, control.
- You don’t have to do everything, do what’s right for your business.
- Web 2.0 allows the ability to grow rapidly.
- Open source software is your friend.
- Modules: RSS, blogs, video, podcasts, forums, chat rooms.
- Bookmarks integrated with advertisers RSS feeds.
- Many technologies can work together without developers to alter them.
- How do you measure?
- -> Increase in conversions/revenue.
- -> Ask for reviews.
- -> Brand awareness can’t always be measured.
- -> For video, how long did viewers watch
- -> Natural search
- -> Test & improve.
- CJ has “emerging markets” team.
- Advanced link section works well with web 2.0 technologies.
- Market to individuals instead of segments.
- -> Use personalization and customization whenever possible.
Points brought up during the Q&A
- Try using the CRM angle when approaching management about embracing these web 2.0 avenues.
- Create your benchmarks at the beginning so you know your goals.
I was a bit ahead of the curve in terms of web 2.0 so I heard a lot of stuff I’d heard before, but hopefully this is new for you!
Read MoreOnline Marketing Glossary: Meta Tag
Meta Tag:
- A way to describe various aspects of a webpage that is not intended for users to see. Meta tags pass information to Web crawlers and spiders along with browsers and other applications.
Remember when I said there were basic tools out there to optimize your website for search engines on a very prime level? This is one of the easiest ones. There are many tutorials out there on where to put meta tags in the head html area of your website that will assist with search engine results.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Eighty Twenty Rule
Eighty Twenty Rule:
- A rule of thumb that dictates that typically 80% of the products sold in a category will be consumed by 20% of the customers.
This is also known as the Pareto Principal, and more generally is taken to mean that 80% of the effects come from 20% of the causes. Applied to affiliate marketing, that also generally means that 80% of your sales will come from 20% of your affiliates.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
