Link Glossary: Alt text
Alt text:
- “alternative text” that is placed in the code for an image in an H
Alt text is important because of firewalls and website loading speeds. People viewing your website through a firewall may not be able to see all photos due to the security settings. Alt text will replace the image with, essentially, a text description so they are not missing out on what is there. Similarly if people viewing your website are on a slower internet connection, the Alt text will show up before the image does in case it takes them a long time to load the image.
Take into consideration who your audience is and what kind of connections they’re likely to use. Are they viewing from work where there’s most likely a firewall in place? Are they novice internet users with dial-up connections? Remember these things and remember the alt text. And remind me to follow my own advice here 😛
____
Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Link Glossary: Reciprocal Link Exchanges
Reciprocal Link Exchanges:
- When two websites swap links to point at each other. Trading links with another website.
There’s a limited amount of success that can be had with reciprocal link exchanges. As one blogger wrote they are “so 1997”. Search engines do not give that much value to reciprocal link exchanges because you are sharing the “link juice” between the two links. A great, legitimate way to get some reciprocal links is to just make some connections with other bloggers and throw links to their sites into your blogroll. If they like you, they may reciprocate.
____
Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Amusing Phrases
I’m a total media consumer, so in listening to things and reading this I’ve picked up a couple of highly amusing phrases that I’d like to share with you. It’s Saturday afternoon, not much else is going on! So let’s get a little silly while I share some things that have been absolutely cracking me up in the last few weeks.
“Keep it clean, Jangro’s listening” from the GeekCast (coined by Lisa Picarille I believe)
“It’s tough being a digital gangster” from Sam Harrelson of Affiliate Fortune Cookies
“NSFJ (not safe for Jangro) ” from Todd Crawford on Twitter
“I’d twit me.” from Shawn Collins on Geek Cast
Read MoreLink Glossary: Anchor Text
Anchor Text:
- Anchor text is the text on a page that is linked to another web page or a different place on the current page. When you click on anchor text, you will be taken to the page or place on the page to which it is linked.
This is basically the HTML nuts & bolts for text links. For example, the citation below referencing where this definition came from. Instead of pasting the URL in, it’s linked through the anchor text “The Definitive Guide to Link Buying by Patrick Gavin”. It’s a much more pleasant way to put links out there.
____
Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Link Glossary: Citation
Citation:
- A citation is a reference to an entity. Citation: quote, mention, reference. Citation in the context of the web usually means a HREF link to a location. A Citation count is the count of references to a page on the internet.
I use a lot of citations on my websites, and the reason is really two-fold. There are some theories that this does help your page rank, so I do it. But the MAIN reason I link is just because I want to make references that are easy for my readers to see where I got my information and go straight to the source if they want more information than I provide. It’s just some extra validation to what I throw out there.
____
Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Link Glossary: One Way Links
One Way Links:
- Links that are not reciprocated by your website. Incoming links to your site that are not returned. These are the best links to have from a search engine optimization point of view.
As they say, there are many ways to skin a cat. You can go out there and comment on blogs or you can add your link to a lot of directories. Most directories require a small fee to give you a one way link but in the end it’s worth it for building your website’s page rank.
____
Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
