Cribbed Content for November 7th
Welcome to November! I can hardly believe we’re in November already… it seems like it was September just yesterday! Do me a favor and remember that there’s Thanksgiving to think about before Christmas and stall on decking everything out in red and green for a month, will ya?
- Recently I wrote an article for the New Edge Media blog, Top 14 Tips for Affiliate Success. Check it out and be sure to follow New Edge Media on Twitter!
- Scott Jangro wrote a good post on Affiliate Marketing Network Blog Scorecards. The comments are interesting as well, so be sure to read the whole thing.
- Affiliate Summit now has a Fan Page on Facebook. Join up for updates.
- 37Signals now offers an affiliate program for their super awesome products, one of which is Basecamp, a great project management system that we proudly use at New Edge Media. Sign up for their affiliate program at http://affiliate.37signals.com.
- An interesting note about branding and your personal brand, Jim Kukral is going to re-brand himself next week. I’m very interested to see what he does and how this is executed, so stay tuned.
Online Marketing Glossary: Interactive Agency
Interactive Agency:
- An agency offering a mix of Web design and development, Internet advertising and online marketing, or e-business/e-commerce consulting.
Speak of the devil, we finally come to a definition that describes my new company, New Edge Media! We offer PPC, SEO, Affiliate Marketing, and Email Marketing. Some stop by and take a look!
This actually concludes this series of glossary items! Huge thanks to Alexandra Wharton for having written this article and to Lisa Picarille for allowing me to republish them!
Have a series you want to see? Please feel free to leave a comment and let me know!
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Residual Earnings
Residual Earnings:
- A program that pays affiliates not just for the first sale, but all additional sales made at the merchant’s site over the life of the customer.
It’s my understanding that not many programs offer this anymore due to the incredible expense it could lead to if the customer is a good customer. More often programs are offering second tiers and giving commissions to the affiliate on the sales affiliates they’ve referred to the program are making.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Widget
Widget:
- A small application designed to reside on a PC desktop or within a web-based portal or social network site offering useful or entertaining functionality.
These also appear on many blogs, even having a few in my sidebar. WordPress refers to any sidebar module as a widget, and there are millions of widgets out there. A great blog I read that keeps me up-to-date with what new widgets are coming out and what new released versions is Widgets Lab.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Commission Junction: Happy 10th Birthday
Affiliate network Commission Junction is celebrating it’s 10th anniversary today. They are one of the top affiliate networks with thousands of affiliates and hundreds of advertisers, including one of New Edge Media’s client’s PrintPlace.com. From their announcement today:
“The dedication of all our teams to putting our clients first contributes to our longevity,” said Kerri Pollard, General Manager of Commission Junction. “Many Internet-based companies that were founded in the dotcom heyday of the last decade are no longer around. The fact that we are still successful after 10 years is a testament to the fantastic partnerships we have with our clients.”
I’ve personally been working with Commission Junction since the end of 2007 and I’ve had very few problems with them, mostly related to internal IT issues on the advertiser end and their reporting. I do wish the reporting was better, but otherwise it’s a great network to get exposure on with a wide range of advertisers for an affiliate to choose from.
Read MoreOnline Marketing Glossary: Link Bait
Link Bait:
- A useful, entertaining, creative Web content or Web tool that encourages website owners to link to it.
A lot of bloggers do this – write a post that has a headline that’s just RIPE for linking back. Create some controversy to get your blog linked to. Or, just create some damn good content to pass along for others. There’s nothing wrong with this; it’s a skillful art that some people have mastered and some haven’t.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
