Online Marketing Glossary: Viral Marketing
Viral Marketing:
- The rapid adoption of a product or passing on of an offer to friends and family through word-of-mouth (or word-of-email) networks. Any advertising that propagates itself the way viruses do.
Viral is growing, no pun intended. Traditionally this has been referred to as word-of-mouth, however with the advent of our dear interwebs here, viral can mean the spread through video, email, social networks, blogs, etc.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Opt-in Email
Opt-in Email:
- Email information that the recipient explicitly requests such as a newsletter or eZine.
This is the best way to comply with CAN-SPAM guidelines – always ask your newsletter or email recipients to OPT IN! If they asked to receive the emails, you cannot get in trouble for sending them.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Pay Per Click
Pay Per Click (PPC):
- A program where an affiliate receives a commission for each click they refer to a merchant’s website. PPC offers some of the lowest commissions and high conversion ratio since visitors need to only click on a link to earn the affiliate a commission.
The most common search engine utilizing PPC is Google AdWords, however some PPC affiliates are also fond of Yahoo and MSN due to the lack of saturation of the market there. The downside is that not as many consumers are using Yahoo or MSN to search than Google. Some of the most successful super affiliates are PPC affiliates.
PPC is the core of search engine marketing (SEM).
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Nanopublishing
Nanopublishing:
- An online publishing model that uses a small-scale, inexpensive operation to reach a targeted audience, especially through blogging. Sometimes communities of shared interest emerge quickly online, such as PaidContent.org and Gawker.com
To be honest, I don’t have a lot of experience dealing with nanopublishing. Although it seems to me that this is just blogging to a super targeted niche audience. Thoughts?
C’mon, someone with more expertise in the area of nanopublishing school us!
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Pay Per Call
Pay Per Call:
- A model of paid advertising similar to PPC, except advertisers pay for every phone call that comes to them from a search ad, rather than for every click through to their website landing page for the ad.
A simple Google search of “pay per call tracking” comes up with about 355,000 results for this fledgling model. Traditionally, affiliates have seen phone orders for a merchant as a commission leak. They could drive sales to a merchant’s website, but if the person then calls to place an order then the commission is lost.
More recently we’ve been seeing tracking come through for the affiliates when visitors call. This is still dependent on the visitor actually plugging in the code in over the phone or telling the operator so it’s not entirely fool proof to my knowledge.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Visitor Segmentation
Visitor Segmentation:
- Differentiating of users to site by categories such as age, sex, etc.
Being able to segment your visitors helps to target the ads best. You can look at what pages different segments are spending the most time at and offer up the most relevant ads to that segment on that page.
Having ads more targeted to your audience helps to boost conversion rates. For example, if you see that more women are reading a particular page than men, you can serve ads about clothing, shoes or jewelry instead of ads more commonly associated with men like home improvement stores, sports or video games.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
