Online Marketing Glossary: Geographical Targeting
Geographical Targeting:
- The analytical process of making decisions on the regions and locales on which a company should focus its marketing efforts.
This is second nature to most marketers, and really on some level is purely common sense. If you own a local jewelry store, it does no good to advertise on national television. Use your marketing and advertising budget to target local consumers on the local network affiliates, billboards, buses, and more traditional regional advertising.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Minimum Bid
Minimum Bid:
- The least amount that an advertiser can bid for a keyword or keyword phrase and still be active on the search ad network. This amount can range from $0.01 to $0.50 or more for highly competitive keywords, and is set by the search engines.
You must remember to keep money in your advertising account to meet these minimums. It’s a terrible feeling to see that a top performing campaign has been shut down because you’ve failed to meet the minimums. Most networks offer tools to assist in managing these minimums and avoiding any problems if you have to take an extended absence from monitoring your campaigns.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Query
Query:
- The word (or words) a searcher enters into a search engine’s search box.
Also referred to as keywords or key phrases, it’s the results of that search that PPC marketers are bidding on and what SEO teams are improving their websites to get into.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Cobranding
Cobranding:
- A website or page to which affiliate send visitors that include their own logo and branding.
Many affiliates like this kind of cobranding because it’s less work. The merchant does all the work to set up this kind of portal and the affiliate reaps the benefits. Recently I started working with RevResponse. We’ll see how it’s working out – hopefully it’s a good resource for my readers.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Click & Bye
Click & Bye:
- The process in which an affiliate loses a visitor to a merchant’s site one they click on a merchant’s banner or text link.
I don’t run any retail affiliate sites or coupon affiliate sites, but I would guess that this wouldn’t necessarily be a bad phenomena for them. The whole purpose of being at those sites is to look for a product or coupon for a retailer & eventually make a purpose. However for a site like mine or any other blog or quality content site, losing a visitor to a link could amount to that visitor not coming back for any future content or links. To attempt to combat this, I always have my links open in a new window.
All you have to do to acheive this is to add this code within the <a> tags (usually after the url) and the link will open in a new window (or tab if the user has Firefox or IE 7 set to open new links in a new tab).
target="_blank"
Simple, right?
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Conversion Rate
Conversion Rate:
- The number of visitors who convert after clicking through on an ad, divided by the total number of clickthroughs to a site for that ad. (Expressed as: total clickthroughs that convert / total clickthroughs for that ad = conversion rate.)
Conversion rate is one of the most important analytic for both merchants and publishers to pay attention to. This ultimately tells you if an ad is working or not.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
