Cribbed Content for June 27th
Surprisingly enough, this week is flying by for me. It seems like a slow summer week, but at the same time I’ve been awfully busy with some new projects at work and some thoughts circling in my head about a new website I may tackle soon. The idea is all there, but I have to flesh it out and, really, decide if I have time to do it! Here are your links for this week – the word around the campfire in online business.
- Once again, the affiliate marketing industry attacked as douchebags. And by people who call themselves professionals, no less. Shawn Collins did all the lashing out necessary in his blog Consultants Can Fix Affiliate Marketing.
- Congratulations to Lisa Picarille & Revenue Magazine for winning the Performance Marketing’s Most Vocal Advocate Golden Link award at this week’s Linkshare Symposium. It was worth is for her to be able to say “Sorry, Jangro”. If you don’t get the reference, go to www.SorryJangro.com
- Just yesterday on the heels of Google partnering with Yahoo and more talk of a potential Microsoft bid on the company, Yahoo officially announced their reorganization plans. In laymens terms, they’re taking some time to get their shit together 🙂
- More confusion is being perpetrated about the PMA by Shoemoney. Try doing some research next time before declaring something is a scam with shady intentions. Affiliate Classroom is NOT running it, they’re just providing a website and vehicle for it. Other companies are providing resources as well.
Online Marketing Glossary: Contextual Advertising
Contextual Advertising:
- The term applied to ads appearing on websites or other media where the ads are selected and served by automated systems based on the content displayed by the user.
Google has been a mastermind at contextual advertising in the last few years. These ads are very effective because the user is already interested in the particular topic, then relevant ads are served to them. It’s usually a more targeted, easy sell.
Many other advertising networks are working contextual ads that automatically link keywords into their advertising repertoire. This allows for directed keyword ads with little work from the webmaster.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Newsletter Writer’s Block
Anyone who’s been in charge of writing content for a newsletter can feel my pain. I’ve been trying to brainstorm some topics for our Reseller Newsletter, and I’m drawing a blank. While I’ve got a ton lined up for our Affiliate Newsletter, the topics just don’t cross over.
A reseller is defined as “A person who is authorized to sell someone else’s goods and/or services.” We definitely have tons, but what do these people want to know about? What good tips and advice can be given to a graphic designer or print broker looking for a resource on how to resell printing?
I admit – I’m new to writing a newsletter. I’ve often thought about starting one for my other sites, but what would I talk about month after month? It’s sometimes hard enough to come up with blog topics, let alone an entire extremely focused newsletter. I give those e-mail affiliate marketers out there a lot of credit.
I’m officially open to suggestions! Let’s do some online brainstorming here in the comments. What would you want to know more about if in this position?
Read MoreOnline Marketing Glossary: Commission Rate
Commission Rate:
- The rate of income an affiliate receives for generating a sale, lead, or click throughs to a merchant’s website.
Most commission rates, by and large, are percentage based when using the CPS model. Most click through programs or lead gen programs, however, use a flat fee to pay out on leads and clicks.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Tracking Method
Tracking Method:
- The way a program tracks referred sales, leads, or clicks. The most common is by unique Web address for each affiliate or by embedding an affiliate ID number into the link that is processed by the merchant’s software.
This link is the lifeblood of affiliates. Some smaller networks base the tracking ID within the link on the user name of the affiliate. Larger networks with a greater number of affiliates use a unique user ID or website ID number to track links.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Merchant Account
Merchant Account:
- An account with a payment processor for settlement of credit card transactions. Any merchant that takes credit card orders must establish a merchant account.
Most e-commerce websites have logos of the payment processing companies they use that verify the security of using your credit card. The top companies that are used by most websites are VeriSign and Authorize.net.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
