Marketing

Duped by Geeks

Posted on Apr 22, 2008 in Affiliate Marketing, Marketing |

Twitter vs twatter – it was a ruse! Jim Kukral returns to GeekCast & they all explain that it was just to spoof Loren Feldman’s puppet show against Shel Israel. They explain it in GeekCast today.

Mike from 1115 Media Called it first! Did anyone have a pool going?

Next we’ll hear that Mark Wielgus is in Joel Comm’s pocket and the scam alerts were all a ruse too!

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Joel Comm – Scummy or Chummy?

Posted on Apr 21, 2008 in Marketing | 5 comments

ComedyTragedyA bit of a scandal broke out last week regarding AdSense guru Joel Comm’s latest eBook offering – AdSense Secrets 4. The landing page as you can see is one of your typical sales pages that usually screams of scam – at least that’s my usual impression of pages like this. Mark Wielgus from 45n5.com noticed many trusted bloggers and affiliate marketers blogging about this book and it’s greatness – people like super affiliate Zac Johnson and Affiliate Summit co-founder Shawn Collins. Mark was ready to go ahead and buy the book, until he noticed the fine print (figuratively…) on the page – when you buy the $9.95 eBook you were also automatically enrolled in a $29.95/mo. program to receive a newsletter with more tips & such from Joel.

To make a long story short since I linked to Mark’s post in last Friday’s Cribbed Content, he called Joel & this offer out as a scam and was none too happy about it. Joel swung by 45n5.com to explain himself – apparently there were glitches with the landing page and the shopping cart process that combined what was originally intended to be an opt-in offer (the $29.95 newsletter) with the main offer of the eBook. Some of the commentator’s over there are still not convinced that Joel’s being honest about the mix up considering his many years in the field – the “he should have known better” argument.

But the good news is that Joel, in either an effort to make good by a screwy landing page or an effort to save his ass from bad PR, has offered to make it up to people who feel like they were duped. Zac Johnson seems to have the scoop – he corrected the landing pages (well, no duh), added some “Fast Action Bonuses”, and for the next two weeks will be donating 100% of the profits to charity. Wade Tonkin over at Christian Affiliate Marketers just today posted a podcast chat he had with Joel about the offer & spam accusations. Again, whether this is an honest apology or an attempt to save face, it’s still a good gesture and good deal.

The moral of the story? Accusing an internet marketer of spam is akin to accusing a home run hero of corking his bat. Keep this tale in mind the next time you formulate a marketing campaign or launch a new product. Do what you can to make sure that there’s nothing shady, underhanded, or illegal about your offer – or anything that could remotely be considered as such. It’s a good thing to have the blogosphere talking about you, but not when they’re roasting you on a spit.

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Link Glossary: Authority Pages

Posted on Apr 21, 2008 in Affiliate Marketing |

Authority Pages:

  • Web page with many unique domains linking in to it.

Home pages tend to have more authority as most people are prone to link their visitors to the general website they want to share with them instead of a deep linked page. Authority is an excellent tool in your SEO efforts as it raises your page rank and increases your traffic. The more domains link to you, the more are likely to link to you.

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Glossary Definition From
The Definitive Guide to Link Buying by Patrick Gavin

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Link Glossary: IP Address

Posted on Apr 18, 2008 in Affiliate Marketing | 2 comments

IP Address:

  • Every computer connected to the Internet must have a unique address known as an IP (Internet Protocol) address. The IP address is a numeric address written as a set of four groups of number separated by dots, for example 130.102.42.17. The address provides a unique identification of a computer and the network it belongs to.

IP addresses are a great tool to understand when combating spam. A spammer can have multiple email accounts or online handles to spam your website with, but assuming they’re working from one computer they only have one IP address. You can have your website admin block any IP address from being able to access your website. That way if they can’t reach you, they can’t spam you.

If you’re running a company with many computers on a network it’s also very important that your employees are not participating in questionable posting or flaming on the internet. There was a case a few years back where some Google employees were acting up on various websites during their breaks and such which resulted in a Google-wide IP ban that had to be cleared up (I wish I could find a link for you…) So be careful with IP banning but know that it’s there if you need it.

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Glossary Definition From
The Definitive Guide to Link Buying by Patrick Gavin

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Link Glossary: Site Wide Links

Posted on Apr 16, 2008 in Affiliate Marketing |

Site Wide Links:

  • Your link on the homepage and all sub pages of a website. Also known as ROS (Run of Site)

It’s very important to target these links appropriately. A site wide link can put your link on thousands of pages within just one domain, so it’s important that these are all relevant links to build your SEO presence.

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Glossary Definition From
The Definitive Guide to Link Buying by Patrick Gavin

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Free Toolsday for April 15th

Posted on Apr 15, 2008 in Marketing, Tools | 3 comments

Free Toolsday for April 15th

PsPrint Cup w/ Salt & PepperHappy tax day! Here’s a great free tool to save yourself some green. Honestly, I’m not sure why it’s taken me SO long to tell you about this tool. Anyone who’s ever had to hire a graphic designer for a really simple postcard or business card knows how frustrating it can be to put so much back & forth into a project that takes the designer 10 minutes to flesh out. Not to mention how much money it costs. This is why PsPrint launched the fabulous Design It! tool last year.

Design It! uses state of the art online graphic technologies that allow you to design a business card or postcard in mere minutes. It’s super easy to do the design work and ordering online. With the tool you can either upload your own background or photograph or pick from hundreds of stock designs that PsPrint’s internal graphic design team have developed since the launch of this tool.

You may be weary to use it since it it’s provided by a printing company, but there’s no obligation to buy. At no time do you put in your name or email address or anything unless you decide to order. So you don’t have to worry about receiving junk mail or anything after just giving it a try.

All text boxes are very intuitive to use when adding your custom text, and you can change fonts, colors, and customize the photos or logos you use on the cards. When designing postcards you can even add your own indicia to mail the cards professionally. At last count there are over 300 different templates for the business cards and over 150 templates for the postcards. PsPrint even has an open invitation to users to submit their feedback about what templates they’d like to see and what would improve the system.

Give it a try today. You have nothing to lose!

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