Analytics Glossary: Psychographics
Psychographics:
- Data used to build customer segments based on attitudes, values, beliefs and opinions as opposed to factual characteristics such as age and gender.
Many lead generation tools and services lump psychographics in with all of their demographics. Keep a keen eye out to watch for this both in separate categories and lumped in. It’s a valuable asset to have when deciding who to market very targeted products to. Avoid the egg on your face that could occur if you try to sell heavy metal music to conservative church-goers!
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Glossary Definition From Website Magazine, February 2008.
Analytics Glossary: Parameters
Parameters:
- These are located in the URL immediately after a question mark and followed by an equal sign and a return value, known as name=value. Parameters indicate to a database what page a user is viewing. For example, www.mysite.com/product/widget.aspx?=1234. Here, widget is the product and 1234 is the product identifier.
This comes up a lot when using search functions embedded in websites. Be sure if you’re going to share the link with a customer or through a bulk email campaign to copy everything after the question mark. Sometimes if you just paste a link into an email or document and rely on the auto hyper link feature to add the link, it won’t add anything after the question mark. Be sure to use the menus of the program to insert the correct URL into the hyper link.
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Glossary Definition From Website Magazine, February 2008.
Call me… seriously!
So, no one called me! My fragile little ego is destroyed! So I’m extending the contest… call the number and tell me jokes or something! Winner gets 100 Entrecard credits and some link love!
Read MoreAnalytics Glossary: Conversion Funnel
Conversion Funnel:
- The series of steps that move a visitor towards a specified conversion event, such as an order or registration sign up. Funnels vary for every site, but best practice is to limit the depth a user must engage to convert.
A more common term for this is the ordering process. Here at PsPrint that’s what we usually say to describe the steps a consumer has to go through to place an order. It’s always a good idea to review your conversion funnel every year or so to make sure that the UI (user interface) is easy to understand and isn’t garbled with useless information or unnecessary steps. Remember that the easier it is to convert, the more likely the conversion is.
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Glossary Definition From Website Magazine, February 2008.
Call me call me any anytime
I’m in an abnormally adventurous mood today for a Monday and I’ve decided to give GrandCentral (by Google) a try. I’m not a big phone communicator, but this allows me to let people call me, leave a message or possibly get forwarded to my cell or work numbers, and give out a number that’s not necessarily my personal cell being blast about on the Internet!
Blogger users get a leg up and into the beta testing, so I my theory is that if it doesn’t work out, no harm done. So if you’re feeling silly, call me up! I’ll even run a contest!
Okay I don’t have much, but I’ll offer up 100 Entrecard credits + some link love to the funniest voice mail I receive today. Not much, but it’s what I have! I’ll also try to see if I can post the winner (not sure if GC has a function to export the sound file) but at the very least I’ll attempt to transcribe it if not.
For the record as Michael mentioned in my comments, I don’t want anyone’s number so feel free to do it as an Unknown Caller or something… I promise to erase any phone numbers I get… I’m SO not interested in collecting more lol. Just throwing that out there.
Call me on the line
Call me call me any anytime
Call me my love you can call me any day or night
Call me
Day 3 of asw08 – Part 2, Fin!
Of course the best way to keep readers is to create a sense of anticipation in one’s blog, yet I assure you that was not my intention in waiting until today to finish my recap of Day 3. The Nevada dryness and, I come to find, altitude was not conducive to my attempts to fight off a bug that’s been going around here. So I returned home from ASW08 yesterday, slept ALL day, and already feel better just being back here on the California coast with my 20 ft above sea level home and cool air.
So where was I? Somewhere around Asymmetric Warfare. This was a great panel about affiliate fraud, something I’m not entirely familiar with how to combat. I picked up some great tips and can’t wait to receive a copy of the presentation from moderator Graham MacRobie. There was a TON of information, such as tips on how to prevent fraud, a list of countries to be careful of applications from (these countries are REALLY easy to create offshore corporations at so it could be fraudulent), and information on typo-squatting, tasting, and kiting (not sure if I spelled that right).
Some highlights I noted:
- Know your partners & reach out to them. Staying in touch will help weed out fraud.
- Check the WHOIS contact info for the affiliate domain name – will help ID fraud but also give you a chance to see if they have any other websites that your program would be a good fit for.
- Do what you can to own your own typo’d websites and redirect to your official website to avoid typosquatting (costly, but probably the best way to protect your brand).
- Don’t assume fraud will go unnoticed.
- Be wary of affiliates using redirects – not always a sign of fraud but worth a second look.
- www.torproject.org – proxy site to see the affiliates website as the rest of the world sees it, just in case they have an IP rule on you so it looks legit to the manager.
- Well thought out rules indicate vigilance against fraud & help to protect against it.
- Networks can help protect you because they trade info about globally bad affiliates and provide a first line of defense against fraud before the affiliate even gets to you.
- An audience member asked if it’s better to let everyone in or to be really selective, and the panelists advised to go for an approach right in the middle. Give the new affiliates a chance to succeed as lots have potential they just need to gain experience. Reach out to the little guy & try to help rather than cutting them from your program when they don’t perform.
- A good way to stay in touch with affiliates without being annoying to them is to just get an agreement with them about how often they want to be contacted. One call per month can be much more effective than a weekly blanket email.
- Understand how your company deals with transactional fraud before setting a policy that will affect paying your affiliates.
- If you’re really concerned, there are a lot of local task forces on police departments revolving around cyber-crime that can give you more information.
After that last session I packed up our materials for shipment back to Oakland and called it a day. I was still feeling ill, so I didn’t make it down to the un-keynote or the road rally. Hopefully when we go back to Boston for Affiliate Summit East 2008, I’ll be able to report more in-depth!
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