Online Marketing Glossary: Cobranding
Cobranding:
- A website or page to which affiliate send visitors that include their own logo and branding.
Many affiliates like this kind of cobranding because it’s less work. The merchant does all the work to set up this kind of portal and the affiliate reaps the benefits. Recently I started working with RevResponse. We’ll see how it’s working out – hopefully it’s a good resource for my readers.
____
Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Click & Bye
Click & Bye:
- The process in which an affiliate loses a visitor to a merchant’s site one they click on a merchant’s banner or text link.
I don’t run any retail affiliate sites or coupon affiliate sites, but I would guess that this wouldn’t necessarily be a bad phenomena for them. The whole purpose of being at those sites is to look for a product or coupon for a retailer & eventually make a purpose. However for a site like mine or any other blog or quality content site, losing a visitor to a link could amount to that visitor not coming back for any future content or links. To attempt to combat this, I always have my links open in a new window.
All you have to do to acheive this is to add this code within the <a> tags (usually after the url) and the link will open in a new window (or tab if the user has Firefox or IE 7 set to open new links in a new tab).
target="_blank"
Simple, right?
____
Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Conversion Rate
Conversion Rate:
- The number of visitors who convert after clicking through on an ad, divided by the total number of clickthroughs to a site for that ad. (Expressed as: total clickthroughs that convert / total clickthroughs for that ad = conversion rate.)
Conversion rate is one of the most important analytic for both merchants and publishers to pay attention to. This ultimately tells you if an ad is working or not.
____
Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Spider
Spider:
- A software program that crawls the Internet by following links and indexing webpages.
Spiders are the basis of all search engines. Google, Yahoo, and MSN utilize these programs to index the content throughout the net. This is why the debate between nofollow and dofollow links and their effect on search indexing rages on.
____
Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Linkshare Launches Easy Links
Any member of Linkshare has access to this info, but I thought I’d share anyway. They’re coming out with an interesting new contextual link – Easy Links.
To help accomplish this goal LinkShare now offers advertisers and publishers Easy Links, contextual product ads using intelligent link technology. Easy Links will determine the context of your site as a publisher and will display products that are more likely to convert to sale based on keywords throughout your site.
I, for one, really like it. At this stage it’s only available in the large skyscraper 160×600, which is bigger than I utilize myself. As far as I can tell, it’s not available universally as I can’t see it when logged into my account. Of course it’s entirely possible that the programs I am a member of don’t have this widget yet. The example shown is a Wal-Mart, answering some questions about how they won the Golden Link award for the Innovative Advertiser of the Year.
The best thing about these new links is the contextual nature. The content you have on the same page determines what products are shown. Targeted marketing at it’s best. I’m excited to try it out soon, maybe once they start offering smaller sizes.
Read MoreOnline Marketing Glossary: Keyword Buys
Keyword Buys:
- The act of bidding on specific search terms related to a specific industry.
This is the lifeblood of PPC affiliates. Affiliates target specific niches with their keywords to drive traffic. The more specific the term, the higher quality the traffic being driven.
____
Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
