Online Marketing Glossary: Niche Sites
Monday
Aug 25, 2008
Niche Sites:
- A website oriented toward a very specific topic or audience. Niche sites often have high traffic and items can bring higher prices than on general purpose sites because they serve customers looking for unique content.
Every affiliate I’ve talked to will tell you that the key to affiliate marketing is finding a niche. No matter how you pronounce it, the more specific you can get with the products you’re promoting and selling, the higher the conversion rates will be. These are already people out there on the internet looking for something very specific, so they’re predisposed to spend money if they find what they’re looking for.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Conversion Rate
Friday
Jul 11, 2008
Conversion Rate:
- The number of visitors who convert after clicking through on an ad, divided by the total number of clickthroughs to a site for that ad. (Expressed as: total clickthroughs that convert / total clickthroughs for that ad = conversion rate.)
Conversion rate is one of the most important analytic for both merchants and publishers to pay attention to. This ultimately tells you if an ad is working or not.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
