Link Glossary: Authority Pages
Monday
Apr 21, 2008
Authority Pages:
- Web page with many unique domains linking in to it.
Home pages tend to have more authority as most people are prone to link their visitors to the general website they want to share with them instead of a deep linked page. Authority is an excellent tool in your SEO efforts as it raises your page rank and increases your traffic. The more domains link to you, the more are likely to link to you.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Link Glossary: Deep Link
Monday
Apr 14, 2008
Deep Link:
- Linking to a webpage buried within a website. These pages are referred to as “deep” because they are often two or more directories deep within a website.
Deep linking is important to affiliate marketers. An affiliate link that goes right to the product being advertised is more likely to convert to a sale than a link that goes to a general home page or landing page. As a common linking courtesy you should always deep link for the benefit of readers to get them right to the information you are citing.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
