Social Email Marketing: How to Use Rewards? #SMMSF
This presentation took place at the Social Email Marketing event, put on by Influence People with lead sponsor Constant Contact. The conference took place on Friday, September 17, 2010 at the Hotel Nikko in San Francisco, CA. Now that your email subject lines and user targeting have optimized your open rates, what’s next? In this session, Mani explored new ways to engage users with branded in-email polls, quizzes, social shares, and opt-ins.
I really got some good actionable tips from this session! I had never thought about some of this, though offering rewards and incentives for people to click through their emails seems like a no-brainer now. The speaker was:
Bullet Point Review!
- It’s a social world. It’s a real-time world.
- Smart email marketing engages users in their inbox.
- Remember your goals are to (1) Engage, (2) Qualify, (3) Convert.
- SMART Email Marketing
- Social
- Multi-channel
- Adaptive
- Real-time
- Template driven
- Increase user engagement with smart polls.
- Trigger social sharing with in-email smart quizzes.
- Social sharing jumped 33% when an incentive was offered.
- Keep polls and quizzes short, 3-5 questions.
Here’s Mani’s slide presentation:
Social Email Marketing: Concept of Email Social Media #SMMSF
This session was the keynote for the Social Email Marketing event, put on by Influence People with lead sponsor Constant Contact. The conference took place on Friday, September 17, 2010 at the Hotel Nikko in San Francisco, CA. Unfortunately, I was a bit late and didn’t hear all of what Brian had to say, which is a shame. I know that he’s incredibly knowledgeable on this topic and I’ve heard him speak before and it was a treat. I did manage to take some notes for you though.
- Brian Solis, Principal, Futureworks (@BrianSolis)
Bullet Point Review!
- Content Context is King
- 1+1= Many
- Remember that ROI doesn’t mean Return on Ignorance.
- KISS = Keep it Simple Significant, Stupid & Sharable.
- You have to have a desired outcome and it has to be sharable.
- The new messaging value system:
- Connection
- Empathy
- Conversation
- Engagement
- Listening
- Adaptation
Overall, I wish I had more! But I have much more from the other speakers of that day. Stay tuned! Here’s Brian’s slide presentation:
ASE10 Tuesday Keynote: Jim Kukral
Tuesday of Affiliate Summit started off with good-natured shenanigans to set Jim Kukral at ease for his first keynote speech. Jim just wrote an awesome book, Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue
So a few minutes before Jim’s keynote, we meet up in the blogger lounge to pick out our capes and get ready to storm the keynote. Meanwhile, elsewhere in the Hilton, Jim’s looking out into a crowd of unfamiliar faces & cursing his affiliate super friends for not being in the audience. His nerves are building, despite his experience speaking before, as this is his first keynote.
We finally enter and file into tables front and center that our minions reserved for us. There we were… in full hilarious view for Jim. A smile crept across his face, and he opened his keynote with words that were never truer, “It’s good to have friends.”
Aside from the shenanigans, Jim killed it in his keynote. He had great tips, motivating the laziest of us to get off our asses and be DOERS!
Bullet Point Review!
- Conceive + ask/take a shot = make it happen.
- Do!
- Get in the idea mindset.
- Carry a notebook.
- Forget everything.
- Combine ideas.
- Listen.
- Do the opposite.
- Make a list.
- Free your mind.
- If you want to be remarkable, you need to do something remarkable.
- Never show effort.
- A lot of people don’t value what they’re good at.
- Is your ego holding you back from making money?
- Create a reaction in people with great ideas – you know an idea is good when you get a reaction.
- DeBeers sells “forever”. Nike sells “winning”. You might not sell what you think you sell.
Remember, no office is complete without my motivational poster of Jim (photo courtesy of Brad Crooks)
ASE10 Monday Keynote: Frank Luntz
Monday of Affiliate Summit started off with a keynote by author Frank Luntz, who most notably wrote the book Words That Work: It’s Not What You Say, It’s What People Hear
Considering I focused on creative writing in college (specifically as a playwright, but that’s another story), the idea of using different words to illicit a different response from people fascinates me. So I was very interested to hear some actionable items and learn some psychological wordsmith tactics to use in my writing. Unfortunately, I was distracted during the first few minutes attempting to get the conference wifi to work on my laptop so I could tweet some nice tidbits out to folks (and check my email, I’ll admit). I had to finally give up and accept that the wifi had reached user capacity and I was too late to hop on. So I missed some stuff, and I’m sad to report that the speaker’s contract prohibited filming… bummer. So here’s what I did pick up!
Bullet Point Review!
- Names matter – there’s a right and a wrong way to say things.
- The word “imagine” transcends culture.
- Click on the image above for the 21 Words for the 21st Century.
- Inspire is the closest way to get people to do things.
- Cleaner, safer, healthier = all are better ways to say sustainability.
- Efficient & hassle free are good terms.
- “Security” means there’s something to be afraid of, whereas “peace of mind” means less worrying.
- “Committment” is stronger than “guarantee”. Only 9% of people believe the word “pledge” to be trustworthy.
- The word “value” has increased in importance.
- “Service” is a more human component – you want to humanize your products. “Product” is more emotional.
- The younger the target audience is, the shorter your sentences need to be with less syllables, more examples and metaphors.
- The most powerful form of communication is rhetorical questions.
- The average American loses their job and runs out of savings in just 5 weeks.
- Young target audiences want their products to be customized, personalized, and humanized.
- People complain about security and privacy, but it’s actually their last priority.
- Color is less important than the visual itself on websites.
- If you’re under age 30, you prefer digital interaction over talking to people.
- Men want more money, women want more time.
Affiliate Marketing Fanatics 36: Interviewing Kim Salvino
Podcast: Play in new window | Download
Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
We’re continuing our series of interviews with some speakers at Affiliate Summit East 2010, coming up in just a month in New York City. This time, we talk to Kim Salvino about her origins in affiliate marketing & her panel “Strategies for Marketing to Women”. About a month ago we talked to Tricia Meyer about this same panel, so it’s nice to get another angle. We also chat a bit about what Kim does at buy.at. In in this episode we discuss:
- Kim schools us on the proper pronunciation of buy.at (the . is silent).
- Want to attend the buy.at party during Affiliate Summit? Reach out to Amy Ely or Kim.
- The party is co-sponsored by Ghirardelli, so bring room to take home goodies.
- Find Kim on Twitter, Facebook, Linked In, or kimberly.salvino@buy.at!
Want to catch up with us & ask questions for the next show? Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! You can also ask Trisha questions through FormSpring.me. Or leave us a comment!
Read MoreAffiliate Marketing Fanatics 35: Interviewing Jay Berkowitz
Podcast: Play in new window | Download
Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
We’re continuing our series of interviews with some speakers at Affiliate Summit East 2010, coming up in just a month in New York City. This time, we talk to Jay Berkowitz about his origins in affiliate marketing & his presentation “Turn Website & Social Media Traffic Into Gold”. Jay’s actually going to be giving away a SOLID GOLD BAR as an incentive to go, so listen up for how to enter! In in this episode we discuss:
- Jay’s background in traditional marketing with Coca-Cola and McDonald’s.
- How Jay’s Ten Golden Rules presentations got him into consulting.
- Sign up to win the 10g GOLD bar at Facebook.com/TenGoldenRules.
- The head & head session battle against the fount of information that is Wil Reynolds.
- Jay actually shares some of the tips from his presentation with us with talks of Jeff Walker and Don Crowther.
Want to catch up with us & ask questions for the next show? Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! You can also ask Trisha questions through FormSpring.me. Or leave us a comment!
