Affiliate Marketing Fanatics 53: Interviewing Yanni Kayani
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Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
Shady’s back. Tell your friends! Mike’s back after a podcasting sabbatical to focus on his consulting business. Today we’re keeping that chatter to a minimum and speaking with Naeem “Yanni” Kayani, Senior Director of Product Strategy at Adknowledge. In in this episode we discuss:
- The relevant targeting with email marketing that AdKnowledge can help with.
- The fascinating stuff that Facebook and the other email service providers are doing these days to give users more control.
- Yanni will be speaking at The Power of eMarketing Conference in San Francisco April 19th & 20th. The format will be less presentation, more conversation.
- His fellow panelists are Daniel Kuperman of Aprix Solutions and John Janetos of iPost.
Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! Be old fashioned and just leave us a comment!
Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics!
Read More5 Ways To Write Email Headlines That Get Read
Guest Post By Jeremy Reeves
Writing emails in autoresponders and broadcasts has become a HUGE sensation lately and a very profitable one as well.
However, if you don’t know how to write email headlines that get opened – you’re dead in the water. In my mind, the email headline (AKA the title or subject of an email) is actually MORE important than a headline for a regular piece of sales copy.
Why?
Well think about it. If your email headline sucks, it’s not going to get the attention of your reader and you won’t get your email opened.
With a headline in regular sales copy, at least they’ll have a chance to look at the pre-head, subhead, and deck copy to see if something sparks their attention.
With that said, let me give you 5 ways to write email headlines that get read:
1.Be Original – I see emails that come to me ALL THE TIME that are pretty much duplicates of something else I’ve read. This is especially true during product launches when people are promoting other products. And guess what – they don’t get read! If you want people to open your emails, do something a little different.
2. Get Crazy! – One thing that works nearly 100% of the time for me (resulting in 35-40% open rates) is saying something a little “crazy” as the email headline. People are attracted to “shocking” things because they’re entertaining and it leaves them curious as to what it is. And you shouldn’t let that curiosity go to waste should you?
3. Pretend Like The World’s Ending – You probably know that I hate being negative, but if you really need something to work, it works like a charm. In almost all cases, a negative subject will out-pull a positive subject. Make it seem like something horrible will happen if they don’t read the email and you’ll get incredibly high clickthrough rates.
4. Be Unpredictable – Their are a lot of “gurus” out there who simply don’t catch my attention for 1 reason – they’re too predictable. Every time I get an email from them, I know what it’s about before I even read the email. Why? Because the email headline gives it away! Being unpredictable makes people curious, and curiosity makes sales.
5. Make An Incomplete Gesture – This is a fun one to try in your email headlines. Have you ever been talking to someone and they started talking, but got interrupted in the middle of the story and couldn’t finish? It drives you insane doesn’t it? Well, use this same technique in your headlines and you’ll boost your open rates like CRAZY!
Stick to even 1 of these 5 techniques and put it into your autoresponder series and you can instantly boost your income.
Because after all, getting the email read is the first and most important step.
So take these tips and put them to use. Then check your email stats and watch your open rates go through the roof.
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For more tips on email copywriting and direct response copywriting tips, visit Jeremy’s blog at http://www.ControlBeatingCopy.com
Read MoreOnline Marketing Glossary: Interactive Agency
Interactive Agency:
- An agency offering a mix of Web design and development, Internet advertising and online marketing, or e-business/e-commerce consulting.
Speak of the devil, we finally come to a definition that describes my new company, New Edge Media! We offer PPC, SEO, Affiliate Marketing, and Email Marketing. Some stop by and take a look!
This actually concludes this series of glossary items! Huge thanks to Alexandra Wharton for having written this article and to Lisa Picarille for allowing me to republish them!
Have a series you want to see? Please feel free to leave a comment and let me know!
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
New Edge Media Website is Live!
At long last, the website for New Edge Media is live and operational (almost)! Go check it out immediately: New Edge Media! I started with NEM almost a month ago and it’s been great so far. We’re doing a lot of awesome things, and there hasn’t been any shortage of work for me. Right now most of my efforts have been directed towards the PrintPlace.com affiliate program, getting everything running off the ground.
We offer a lot of great services at New Edge, including Affiliate Marketing, Email Marketing, Search Engine Optimization, and Paid Search Marketing.
The blog link isn’t operational yet since our company blog isn’t quite ready for unveiling to the public just yet. We are excited to chronicle our journey as a new company in this crazy space. It’ll feature blog posts by our CEO, Brandy Eddings, as well as by our entire senior staff.
Another great development ready to unveil today is that we now have a PrintPlace.com Sub-Forum on the AffSpot.com Affiliate Marketing Forums. I hope for this to be an active place for affiliates to talk to each other, collaborate, ask questions, and have fun. I really hope that it’ll explode into a really great area for discourse among affiliates and give everyone the opportunity to get exactly what they want out of the program.
I’m so excited! Please, we’re always open for feedback so if you have any, leave me a comment!
Read MoreOnline Marketing Glossary: Opt-in Email
Opt-in Email:
- Email information that the recipient explicitly requests such as a newsletter or eZine.
This is the best way to comply with CAN-SPAM guidelines – always ask your newsletter or email recipients to OPT IN! If they asked to receive the emails, you cannot get in trouble for sending them.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Email Marketing
Email Marketing:
- The promotion of products or services via electronic mail.
There are many services that can assist small businesses to send targeted emails to their customers at an affordable rate. I have the most experience with Vertical Response, which is really easy to send both custom emails and emails using their templates.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
