Free Toolsday for April 15th
Tuesday
Apr 15, 2008
Happy tax day! Here’s a great free tool to save yourself some green. Honestly, I’m not sure why it’s taken me SO long to tell you about this tool. Anyone who’s ever had to hire a graphic designer for a really simple postcard or business card knows how frustrating it can be to put so much back & forth into a project that takes the designer 10 minutes to flesh out. Not to mention how much money it costs. This is why PsPrint launched the fabulous Design It! tool last year.
Design It! uses state of the art online graphic technologies that allow you to design a business card or postcard in mere minutes. It’s super easy to do the design work and ordering online. With the tool you can either upload your own background or photograph or pick from hundreds of stock designs that PsPrint’s internal graphic design team have developed since the launch of this tool.
You may be weary to use it since it it’s provided by a printing company, but there’s no obligation to buy. At no time do you put in your name or email address or anything unless you decide to order. So you don’t have to worry about receiving junk mail or anything after just giving it a try.
All text boxes are very intuitive to use when adding your custom text, and you can change fonts, colors, and customize the photos or logos you use on the cards. When designing postcards you can even add your own indicia to mail the cards professionally. At last count there are over 300 different templates for the business cards and over 150 templates for the postcards. PsPrint even has an open invitation to users to submit their feedback about what templates they’d like to see and what would improve the system.
Give it a try today. You have nothing to lose!
Make Your Business Bloom with PsPrint
Thursday
Apr 3, 2008
Lots of good sales going on this month at PsPrint. The sales are in full swing for spring and it’s time to get the word out about your business. Over the last few months I’ve been reposting some great articles from the PsPrint website about using print marketing to your advantage, so these sales are an awesome time to take advantage of that advise.
- 20% off Brochures
- Brochures are the fastest way for your clients to look up information about your business in a convenient matter without the aid of your website.
- Brochure Printing Made Easy
- Branding with a Shoestring Budget
- 50 4″ x 6″ Postcards for just $14.95
- With prices like these, even the smallest business can promote their products or services. Postcards are also great inexpensive alternatives to party or event invitations. With such a low price for such a small quantity, any mother can send postcards for a proud graduation party.
- Top Six Mistakes to Avoid in Any Postcard Marketing Campaign
- Ninja Marketing Tactics – Postcards
- 5 Proven Tips for Powerful Postcard Marketing
- 15% off Rack Cards
- Rack Cards provide travelers not familiar with the area with highlights of local sights and attractions in hotel lobbies around the country. Rack Cards can effectively advertise restaurants and shops as well to an audience wide open to suggestion.
In Mail We Trust
Wednesday
Feb 13, 2008
There’s an interesting little blurb in the November/December issue of Revenue Magazine on page 18. In part it says:
The study said that newspaper ads were the most trustworthy, with 63% of media consumers saying they trust the ads there. Search ads were the highest-scoring online format, with 34% saying they trusted them. Banner ads were trusted by just 26% of respondents and mobile advertising had 18% of the public trust.
Basically what this says to me is that, even in an era of internet marketing, viral marketing, and SEO/SEM… brick and mortar printing is still the most trusted form of advertisement.
One of the best ways to get the word out in a trusted way is direct mail. Direct mail allows you to catch your customers when they’re more alert and looking for information within their mail delivery. Consider this: when you get home from work at the end of the day and check your mailbox, you’re momentarily more alert while trying to decipher what are bills that need immediate attention, letters from friends or family, and what is advertisements. But even though you’re not looking for the ads, they can still seep into your consciousness during those moments.
Direct mail is inexpensive and can be completed by a number of different resources (other than your kids bribed with a pizza and armed with some stamps on a Saturday afternoon). Reputable printing and mailing companies like PsPrint take all the hassle out of a direct mail piece. Mailing lists are affordable as well, so there’s no hassle in supplementing any customer list you already have with more potential leads.
Make sure to keep these tips in mind when planning our your direct mail campaign:
- Make it Relevant. Target your list in a way that the consumers receiving your mail piece actually have interest in what you’re selling or promoting. Use demographic parameters in renting your mailing list to narrow down who you’re paying to send a piece to.
- Make it Pop. Designs should be eye catching when looking through the usual boring pile of mail. Use vivid colors to make your piece stand out amid the white and manila envelopes.
- Make it Clear. Don’t clutter your piece with information in the attempt to let the consumer know everything about your company. Focus on a single call to action (e.g. coming into the store for more details or visiting the website for more information). Use the mail piece to say the most important thing you want the consumer to know and direct them to the most important action they should take.
Now get out there and get your mail on!
