Online Marketing Glossary: Dynamic Content
Dynamic Content:
- Information of webpages which changes, or is changed automatically.
The most relevant dynamic content to online marketing is ad servers. Services like OpenX, Google Ad Manager, and the recent WordPress plugin release MaxBannerAds make it easy to rotate your ads effortlessly to deliver fresh content to your visitors. Widgets also provide great dynamic content.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Affiliate Link
Affiliate Link:
- A piece of code residing in a graphic image or piece of text that is placed on an affiliate’s webpage, notifying the merchant that an affiliate should be credited for the customer or visitor sent to their website.
Traditionally these links have been within banner images or text links, but more and more people are turning to dynamic widgets. Amazon has been the one of the best advertisers to come out with new and dynamic widgets, like their mp3 widgets and carousel widgets.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Geographical Targeting
Geographical Targeting:
- The analytical process of making decisions on the regions and locales on which a company should focus its marketing efforts.
This is second nature to most marketers, and really on some level is purely common sense. If you own a local jewelry store, it does no good to advertise on national television. Use your marketing and advertising budget to target local consumers on the local network affiliates, billboards, buses, and more traditional regional advertising.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Minimum Bid
Minimum Bid:
- The least amount that an advertiser can bid for a keyword or keyword phrase and still be active on the search ad network. This amount can range from $0.01 to $0.50 or more for highly competitive keywords, and is set by the search engines.
You must remember to keep money in your advertising account to meet these minimums. It’s a terrible feeling to see that a top performing campaign has been shut down because you’ve failed to meet the minimums. Most networks offer tools to assist in managing these minimums and avoiding any problems if you have to take an extended absence from monitoring your campaigns.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Query
Query:
- The word (or words) a searcher enters into a search engine’s search box.
Also referred to as keywords or key phrases, it’s the results of that search that PPC marketers are bidding on and what SEO teams are improving their websites to get into.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Cobranding
Cobranding:
- A website or page to which affiliate send visitors that include their own logo and branding.
Many affiliates like this kind of cobranding because it’s less work. The merchant does all the work to set up this kind of portal and the affiliate reaps the benefits. Recently I started working with RevResponse. We’ll see how it’s working out – hopefully it’s a good resource for my readers.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
