Online Marketing Glossary: Click & Bye
Click & Bye:
- The process in which an affiliate loses a visitor to a merchant’s site one they click on a merchant’s banner or text link.
I don’t run any retail affiliate sites or coupon affiliate sites, but I would guess that this wouldn’t necessarily be a bad phenomena for them. The whole purpose of being at those sites is to look for a product or coupon for a retailer & eventually make a purpose. However for a site like mine or any other blog or quality content site, losing a visitor to a link could amount to that visitor not coming back for any future content or links. To attempt to combat this, I always have my links open in a new window.
All you have to do to acheive this is to add this code within the <a> tags (usually after the url) and the link will open in a new window (or tab if the user has Firefox or IE 7 set to open new links in a new tab).
target="_blank"
Simple, right?
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Conversion Rate
Conversion Rate:
- The number of visitors who convert after clicking through on an ad, divided by the total number of clickthroughs to a site for that ad. (Expressed as: total clickthroughs that convert / total clickthroughs for that ad = conversion rate.)
Conversion rate is one of the most important analytic for both merchants and publishers to pay attention to. This ultimately tells you if an ad is working or not.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Spider
Spider:
- A software program that crawls the Internet by following links and indexing webpages.
Spiders are the basis of all search engines. Google, Yahoo, and MSN utilize these programs to index the content throughout the net. This is why the debate between nofollow and dofollow links and their effect on search indexing rages on.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Keyword Buys
Keyword Buys:
- The act of bidding on specific search terms related to a specific industry.
This is the lifeblood of PPC affiliates. Affiliates target specific niches with their keywords to drive traffic. The more specific the term, the higher quality the traffic being driven.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Frames
Frames:
- An HTML technique that allows two or more pages to display in one browser window. Many search engines had trouble indexing websites that used frames, generally only seeing the contents of a single frame.
When internet connection speeds were a lot slower than they are today, frames also prohibited visitors with slow connections or older software to stick around a website. A lot of web savvy internet users now have much faster connections and frames aren’t as big of a problem for loading purposes.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Visit
Visit:
- Measurement that as been filtered for robotic activity of one or more text and/or graphics downloads from a site without 30 consecutive minutes of inactivity and which can be reasonably attributed to a single browser for a single session.
Once again in plain English, a single session of a person coming to a website is a visit.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
