Online Marketing Glossary: Query
Query:
- The word (or words) a searcher enters into a search engine’s search box.
Also referred to as keywords or key phrases, it’s the results of that search that PPC marketers are bidding on and what SEO teams are improving their websites to get into.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Trusted Feed
Trusted Feed (also Paid Inclusion):
- A trusted feed is a fee-based custom crawl service offered by some search engines. These results appear in the “organic search results” of the engine. Typically, the fee is based on a “cost per click”, depending on the category of site content.
Trusted feeds are well suited for web sites with hundreds of pages. Many SEO firms offer trusted feed services.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
CJ Jumping into SEO?
I logged into Commission Junction today to see this:
The timing of this is pretty curious, if you ask me. Right on the heels of Google Affiliate Network and their declaring that they’re 86’ing the referrals. So what’s up now Calacanis – SEO still bullshit?
Read MoreFree Toolsday for June 10th
OK it’s TECHNICALLY still the 10th here in California, so here’s this week’s free tool.
SEO Quake
is an extension for both Internet Explorer and Firefox. It’s a great tool for webmasters to improve their websites, but also a terrific tool for an affiliate manager doing due diligence on the websites their affiliates list.
My favorite feature is the Whois tool. I use this to check the registrant information on websites on affiliate applications before I approve them. I use the whois data to try to weed out the shadier side of affiliates registering with websites that do not belong to them.
As with most toolbars or extensions, which features you include are completely customizable. Another great feature for the SEM/SEO minded is the page rank button and the other Alexa rankings and Google index numbers.
Of course, there are tons of features of the toolbar that I haven’t even explored! So go check it out at www.SEOquake.com and tell me what your most useful feature of the toolbar is!
Read MoreLink Glossary: Outbound Links
Outbound Links:
- A link that points away from your website.
Outbound links are a great way to receive some link love from the recipients, but be careful. The more outbound links are on a webpage, the less value the links have. You don’t want to make the outbound links more attractive than your own content or visitors will not stay on your site long.
A good tip when placing outbound links is to make sure they open in another window or tab instead of redirecting the visitor completely away from your website. To do this, add TARGET=”_blank” within the HREF tag in the HTML to open the link in a new window.
This concludes the Link Glossary series. If you have any glossary set request ideas please email them to me at blog@trishalyn.com or just leave a comment, of course!
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Link Glossary: Authority Pages
Authority Pages:
- Web page with many unique domains linking in to it.
Home pages tend to have more authority as most people are prone to link their visitors to the general website they want to share with them instead of a deep linked page. Authority is an excellent tool in your SEO efforts as it raises your page rank and increases your traffic. The more domains link to you, the more are likely to link to you.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
